Blue Square Seoul
A premier cultural complex in Seoul, featuring acclaimed musicals, intimate concerts, and a vibrant food market.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Showtime magic!
Blue Square Seoul
Best Time
Showtime magic!

Highlights
Must-see attractions
A premier cultural complex in Seoul, featuring acclaimed musicals, intimate concerts, and a vibrant food market.
"A must-visit for musicals and concerts, but book tickets early due to high demand and verification hurdles."
🎟️ Ticket Verification Hassles
Tourists may struggle with phone verification for tickets. Try Interpark Global or inquire about ARC-specific verification services.
🚀 Book Concert Tickets Early
Mastercard Hall's small capacity means concert tickets sell out fast. Secure yours ASAP for popular acts.
Highlights
Discover the most iconic attractions and experiences

Blue Square Mastercard Hall
Intimate venue hosting major concerts and performances. Expect top-tier artists and a vibrant atmosphere.

Blue Square Theater
Home to acclaimed musicals like Kinky Boots. Experience world-class theatrical productions in a dedicated space.

Food & Culture Market
Explore a curated selection of food and cultural experiences within the Blue Square complex. Discover unique tastes and local crafts.
Planning Your Visit
Secure Your Tickets in Advance
Understand Venue Capacity
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎟️ Ticket Verification Hassles
Tourists may struggle with phone verification for tickets. Try Interpark Global or inquire about ARC-specific verification services.
🚀 Book Concert Tickets Early
Mastercard Hall's small capacity means concert tickets sell out fast. Secure yours ASAP for popular acts.
🎶 Check for Musical Showtimes
Blue Square hosts popular musicals. Check schedules for shows like Kinky Boots and book in advance.
☕ Explore the Cafe Culture
Enjoy unique coffee experiences at the Blue Square cafes, often featuring special promotions.
Tips
from all over the internet
🎟️ Ticket Verification Hassles
Tourists may struggle with phone verification for tickets. Try Interpark Global or inquire about ARC-specific verification services.
🚀 Book Concert Tickets Early
Mastercard Hall's small capacity means concert tickets sell out fast. Secure yours ASAP for popular acts.
🎶 Check for Musical Showtimes
Blue Square hosts popular musicals. Check schedules for shows like Kinky Boots and book in advance.
☕ Explore the Cafe Culture
Enjoy unique coffee experiences at the Blue Square cafes, often featuring special promotions.
📍 Location Convenience
Easily accessible via subway, making it a convenient spot to visit for shows and dining.
What Travellers Say
Reviews Summary
Blue Square is a highly regarded venue, particularly praised for its excellent musical productions and intimate concert hall. Visitors appreciate the vibrant food and culture market and the convenient subway access. However, international visitors often face challenges with online ticket verification, and the small capacity of the Mastercard Hall means popular events sell out rapidly.
"I went here to see Wicked! The organization was amazing, it was very easy to find your spot. I was seated on the balcony and I had a good view, I did not need opera glasses to see the show, it was amazing!"
Anisa C
"incredible set design and performance for wicked. staff were polite. however merch booth closes after the performance so i would recommend going early to purchase merch and line up for photo taking as the queues are very long"
Hebe
"TLDR: boring exterior with amazing interior, musical theatre was smaller than expected but the acoustics were great. Not many seats at the cafe area. Smoking corner is right beside the building. Ushers might not speak any other languages except for Korean.
First thought was that the exterior looks like an office building, but you enter to find tall shelves filled with books. Quite an amazing sight.
The theatre space fits fewer people than I expected but the acoustics were great!
Self-order machine at the cafe is all in Korean, but easy enough to navigate. The queuing and collection system is easy to understand too. There aren’t too many seats (but indoors and outdoors).
The floor plan is a bit confusing but the ushers are helpful, even though they might not speak English."
demons 011
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Blue Square is easily accessible via the Seoul subway system. Take subway line 6 to Hangangjin Station. The venue is a short walk from the station, making it convenient for visitors.
Blue Square is located in the Hannam-dong area, which is known for its trendy cafes and galleries. While not as central as Myeongdong or Hongdae, it's well-connected by public transport.
The closest subway station is Hangangjin Station on Line 6. Exits leading towards the venue will be clearly signposted.
A T-Money card is essential for public transport in Seoul, including the subway to reach Blue Square. You can purchase and top up these cards at convenience stores and subway stations.
While Blue Square does have parking facilities, it's generally recommended to use public transportation due to potential congestion and the ease of subway access.
🎫 🎫 Tickets & Entry
Tickets can be purchased online through official ticketing sites like Interpark Global, especially for international visitors. Be aware of potential phone verification requirements.
Tourists often face issues with phone verification as it's typically for residents. Consider using Interpark Global or services that assist with online verification if you have an ARC (Alien Registration Card).
Occasionally, there are promotions or giveaways for musicals like Kinky Boots. Keep an eye on official channels and fan communities for such opportunities.
The Blue Square Mastercard Hall has a relatively small capacity of approximately 1,400 seats, making tickets for popular events highly sought after.
While some tickets might be available at the venue on the day of the show, it's highly recommended to book in advance, especially for popular concerts and musicals, as they often sell out.
🍽️ 🍽️ Food & Dining
Blue Square features a food and culture market with various dining options. You can also find cafes within the complex offering unique beverages and snacks.
Yes, the cafes at Blue Square often have special promotions, especially when linked to events or specific menu items like the 'Big Picture' coffee.
Typically, food and drinks are not allowed inside the theater during performances. However, there are dining areas and cafes available before and after shows.
The market offers a curated selection of food and cultural experiences, providing a taste of local flavors and unique culinary finds.
While specific options vary, the diverse food market often includes a range of choices. It's advisable to check individual vendor offerings for dietary needs.
📸 📸 Photography
Photography policies can vary depending on the event. Generally, non-flash photography might be permitted in common areas, but it's best to check specific venue rules for performances.
The Blue Square complex itself, with its modern architecture and surrounding areas, can offer interesting visual opportunities. The cafes also provide aesthetically pleasing backdrops.
No, photography and videography are strictly prohibited during musical and concert performances to avoid disturbing the audience and performers.
Evenings can offer a dramatic ambiance with the venue's lighting. Daytime visits allow for exploring the architectural details and surrounding areas.
Drone usage is generally restricted in urban areas and near performance venues due to safety and privacy concerns. Always check local regulations before flying a drone.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🎶 Music Enthusiasts
Keep an eye on the venue's schedule for upcoming concerts. You might discover both well-known international acts and emerging Korean artists performing here. The venue's reputation for hosting quality musical events makes it a reliable spot for discovering live music in Seoul.
🎭 Theater Aficionados
Experiencing a musical at Blue Square offers a chance to see world-class performances in a dedicated theater setting. The quality of productions and the venue's atmosphere contribute to a memorable theatrical experience for any enthusiast.
Deep Dives
In-depth insights and expert knowledge
Navigating Ticket Purchases for International Visitors
To overcome this, consider using the Interpark Global website, which is designed for international customers and may have fewer verification restrictions. Alternatively, some travelers have found success with specialized SIM card services that offer online verification assistance, especially if you possess an ARC (Alien Registration Card). Always research the specific ticketing platform's policies for international buyers before making a purchase.
It's also worth noting that the Blue Square Mastercard Hall has a limited capacity of around 1,400. This intimate setting means tickets for high-demand events, such as concert finales, sell out extremely quickly. Planning your purchase well in advance and being prepared for potential verification processes are key to securing your spot.
The Blue Square Experience: Beyond the Stage
Within the complex, you'll also find several cafes that contribute to the overall ambiance. These cafes often feature special promotions and unique beverage offerings, such as the 'Big Picture' coffee, making them a pleasant spot to relax before or after a show. The Instagram reels showcase the aesthetic appeal of these cafes, highlighting them as great places for a coffee break.
The Blue Square Theater is renowned for hosting acclaimed musicals, with 'Kinky Boots' being a notable example. The Blue Square Mastercard Hall, while smaller, is a prime venue for concerts, attracting both local and international artists. The intimate size of the Mastercard Hall creates a unique and engaging atmosphere for concert-goers.
Social
from TikTok, Instagram & Reddit