Blue Square, Seoul - people crossing a street
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Blue Square Seoul

4.4
·7k reviews·, South Korea

A premier cultural complex in Seoul, featuring acclaimed musicals, intimate concerts, and a vibrant food market.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Evenings

Showtime magic!

CrowdHigh
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Blue Square, Seoul - people crossing a street

Blue Square Seoul

Best Time

Evenings

Showtime magic!

CrowdHigh
Highlights

Highlights

Must-see attractions

A premier cultural complex in Seoul, featuring acclaimed musicals, intimate concerts, and a vibrant food market.

4.4
(7k reviews)

"A must-visit for musicals and concerts, but book tickets early due to high demand and verification hurdles."

Vertical photo
TIP

🎟️ Ticket Verification Hassles

Tourists may struggle with phone verification for tickets. Try Interpark Global or inquire about ARC-specific verification services.

🚀 Book Concert Tickets Early

Mastercard Hall's small capacity means concert tickets sell out fast. Secure yours ASAP for popular acts.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Blue Square Mastercard Hall

Blue Square Mastercard Hall

Intimate venue hosting major concerts and performances. Expect top-tier artists and a vibrant atmosphere.

Blue Square Theater

Blue Square Theater

Home to acclaimed musicals like Kinky Boots. Experience world-class theatrical productions in a dedicated space.

Food & Culture Market

Food & Culture Market

Explore a curated selection of food and cultural experiences within the Blue Square complex. Discover unique tastes and local crafts.

Planning Your Visit

Secure Your Tickets in Advance

For popular shows at Blue Square, especially at the Mastercard Hall, booking tickets online well in advance is crucial. Tourists may face phone verification hurdles, so explore options like Interpark Global or consider services that assist with online verification if you have an ARC.

Understand Venue Capacity

Blue Square's Mastercard Hall has a surprisingly intimate capacity of around 1,400. This means tickets for popular concerts, especially tour finales, sell out extremely fast. Plan your purchase strategy accordingly to avoid disappointment.

Best Times

When
Evenings
Why
Showtime magic!
Crowd
High
When
Weekends
Why
Lively atmosphere
Crowd
High
When
During specific musical runs
Why
Catch acclaimed shows
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

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@thatsojameela
98.1K likes • 2.6M views

🎟️ Ticket Verification Hassles

Tourists may struggle with phone verification for tickets. Try Interpark Global or inquire about ARC-specific verification services. Reddit

🚀 Book Concert Tickets Early

Mastercard Hall's small capacity means concert tickets sell out fast. Secure yours ASAP for popular acts. Reddit

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86.9K likes • 1.1M views
. 뮤지컬 <프랑켄슈타인> x 블루스퀘어 스탬프 투어 이벤트 생명은 어차피 우연의 소산물 하지만, 다시 태어나는 생명은 절대 우연일 수 없는 인간의 결과물⚡ 뮤지컬 <프랑켄슈타인> 공연 기간동안 블루스퀘어 F&B 매장에서 프로모션 메뉴 구매 시 날인해드리는 스탬프를 [빅터 프랑켄슈타인의 실험 일지 카드(적립 카드)]에 모아 폐플라스틱에서 새롭게 태어난 ...
bluesquare_food_culture
544 likes • 0 views

🎶 Check for Musical Showtimes

Blue Square hosts popular musicals. Check schedules for shows like Kinky Boots and book in advance. Reddit

☕ Explore the Cafe Culture

Enjoy unique coffee experiences at the Blue Square cafes, often featuring special promotions. Instagram+1

. 뮤지컬 <프랑켄슈타인> x 블루스퀘어 카페 카페 필로스 🔥남자의 세계🔥 카페 드 블루 ❄️북극의 눈물❄️ 뮤지컬 <프랑켄슈타인> x 블루스퀘어 카페 프로모션 음료 주문 시 증정되는 2차 리유저블컵이 드디어 입고 완료되었습니다! 기다려주신 모든 분들께 감사의 인사 드립니다🔥 함께 증정해 드리는 리유저블컵과 씰스티커, 프로모션 메뉴 구매 시 적립되...
bluesquare_food_culture
443 likes • 0 views

Tips

from all over the internet

🎟️ Ticket Verification Hassles

Tourists may struggle with phone verification for tickets. Try Interpark Global or inquire about ARC-specific verification services. Reddit

🚀 Book Concert Tickets Early

Mastercard Hall's small capacity means concert tickets sell out fast. Secure yours ASAP for popular acts. Reddit

🎶 Check for Musical Showtimes

Blue Square hosts popular musicals. Check schedules for shows like Kinky Boots and book in advance. Reddit

☕ Explore the Cafe Culture

Enjoy unique coffee experiences at the Blue Square cafes, often featuring special promotions. Instagram+1

📍 Location Convenience

Easily accessible via subway, making it a convenient spot to visit for shows and dining. TikTok

What Travellers Say

4.4
(7k reviews)

Reviews Summary

Blue Square is a highly regarded venue, particularly praised for its excellent musical productions and intimate concert hall. Visitors appreciate the vibrant food and culture market and the convenient subway access. However, international visitors often face challenges with online ticket verification, and the small capacity of the Mastercard Hall means popular events sell out rapidly.

"I went here to see Wicked! The organization was amazing, it was very easy to find your spot. I was seated on the balcony and I had a good view, I did not need opera glasses to see the show, it was amazing!"

Anisa C

"incredible set design and performance for wicked. staff were polite. however merch booth closes after the performance so i would recommend going early to purchase merch and line up for photo taking as the queues are very long"

Hebe

"TLDR: boring exterior with amazing interior, musical theatre was smaller than expected but the acoustics were great. Not many seats at the cafe area. Smoking corner is right beside the building. Ushers might not speak any other languages except for Korean.

First thought was that the exterior looks like an office building, but you enter to find tall shelves filled with books. Quite an amazing sight.

The theatre space fits fewer people than I expected but the acoustics were great!

Self-order machine at the cafe is all in Korean, but easy enough to navigate. The queuing and collection system is easy to understand too. There aren’t too many seats (but indoors and outdoors).

The floor plan is a bit confusing but the ushers are helpful, even though they might not speak English."

demons 011

What People Like

Acclaimed musicals
Intimate concert hall
Food and culture market

What People Dislike

Ticket verification issues
Small venue capacity

Frequently Asked Questions

🚇 🗺️ Getting There

Blue Square is easily accessible via the Seoul subway system. Take subway line 6 to Hangangjin Station. The venue is a short walk from the station, making it convenient for visitors. TikTok

Blue Square is located in the Hannam-dong area, which is known for its trendy cafes and galleries. While not as central as Myeongdong or Hongdae, it's well-connected by public transport. TikTok

The closest subway station is Hangangjin Station on Line 6. Exits leading towards the venue will be clearly signposted. TikTok

A T-Money card is essential for public transport in Seoul, including the subway to reach Blue Square. You can purchase and top up these cards at convenience stores and subway stations. TikTok

While Blue Square does have parking facilities, it's generally recommended to use public transportation due to potential congestion and the ease of subway access. TikTok

🎫 🎫 Tickets & Entry

Tickets can be purchased online through official ticketing sites like Interpark Global, especially for international visitors. Be aware of potential phone verification requirements. Reddit

Tourists often face issues with phone verification as it's typically for residents. Consider using Interpark Global or services that assist with online verification if you have an ARC (Alien Registration Card). Reddit

Occasionally, there are promotions or giveaways for musicals like Kinky Boots. Keep an eye on official channels and fan communities for such opportunities. Reddit

The Blue Square Mastercard Hall has a relatively small capacity of approximately 1,400 seats, making tickets for popular events highly sought after. Reddit

While some tickets might be available at the venue on the day of the show, it's highly recommended to book in advance, especially for popular concerts and musicals, as they often sell out. Reddit

🍽️ 🍽️ Food & Dining

Blue Square features a food and culture market with various dining options. You can also find cafes within the complex offering unique beverages and snacks. Instagram+1

Yes, the cafes at Blue Square often have special promotions, especially when linked to events or specific menu items like the 'Big Picture' coffee. Instagram+1

Typically, food and drinks are not allowed inside the theater during performances. However, there are dining areas and cafes available before and after shows. Instagram

The market offers a curated selection of food and cultural experiences, providing a taste of local flavors and unique culinary finds. Instagram

While specific options vary, the diverse food market often includes a range of choices. It's advisable to check individual vendor offerings for dietary needs. Instagram

📸 📸 Photography

Photography policies can vary depending on the event. Generally, non-flash photography might be permitted in common areas, but it's best to check specific venue rules for performances. Instagram

The Blue Square complex itself, with its modern architecture and surrounding areas, can offer interesting visual opportunities. The cafes also provide aesthetically pleasing backdrops. Instagram+1

No, photography and videography are strictly prohibited during musical and concert performances to avoid disturbing the audience and performers. Instagram

Evenings can offer a dramatic ambiance with the venue's lighting. Daytime visits allow for exploring the architectural details and surrounding areas. Instagram

Drone usage is generally restricted in urban areas and near performance venues due to safety and privacy concerns. Always check local regulations before flying a drone. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

While Blue Square is primarily known for musicals and concerts, families might find the food and culture market an engaging area. It offers a variety of food options that can cater to different tastes. For specific family-friendly shows, it's essential to check the venue's schedule and age recommendations for each performance. The accessibility of the venue via subway also makes it relatively easy to navigate with children. TikTok

🎶 Music Enthusiasts

For music lovers, the Blue Square Mastercard Hall is a must-visit. Its smaller capacity (around 1,400) offers an intimate concert experience, allowing for closer proximity to performers. However, this also means tickets for popular artists, especially for tour finales, sell out incredibly fast. Be prepared to act quickly when tickets are released. Reddit

Keep an eye on the venue's schedule for upcoming concerts. You might discover both well-known international acts and emerging Korean artists performing here. The venue's reputation for hosting quality musical events makes it a reliable spot for discovering live music in Seoul. Reddit

🎭 Theater Aficionados

Blue Square is a premier destination for musical theater in Seoul. The Blue Square Theater is famous for hosting long-running and critically acclaimed productions, such as 'Kinky Boots.' If you're a fan of musicals, checking the current show schedule and booking tickets in advance is highly recommended, as popular shows often have limited runs and sell out quickly. Reddit

Experiencing a musical at Blue Square offers a chance to see world-class performances in a dedicated theater setting. The quality of productions and the venue's atmosphere contribute to a memorable theatrical experience for any enthusiast. Reddit

Deep Dives

In-depth insights and expert knowledge

Navigating Ticket Purchases for International Visitors

Purchasing tickets for events at Blue Square, particularly for popular musicals and concerts, can be a challenge for international visitors due to phone verification requirements. Many Korean ticketing platforms require a Korean mobile number or an IPIN ( a personal identification number for online services). This can be a significant hurdle if you don't have a local SIM card or resident registration. Reddit

To overcome this, consider using the Interpark Global website, which is designed for international customers and may have fewer verification restrictions. Alternatively, some travelers have found success with specialized SIM card services that offer online verification assistance, especially if you possess an ARC (Alien Registration Card). Always research the specific ticketing platform's policies for international buyers before making a purchase. Reddit

It's also worth noting that the Blue Square Mastercard Hall has a limited capacity of around 1,400. This intimate setting means tickets for high-demand events, such as concert finales, sell out extremely quickly. Planning your purchase well in advance and being prepared for potential verification processes are key to securing your spot. Reddit

The Blue Square Experience: Beyond the Stage

Blue Square is more than just a performance venue; it's a cultural hub offering a diverse range of experiences. The complex houses a vibrant food and culture market, where visitors can explore a curated selection of local delicacies and artisanal products. This provides a fantastic opportunity to sample Korean cuisine and discover unique crafts. Instagram

Within the complex, you'll also find several cafes that contribute to the overall ambiance. These cafes often feature special promotions and unique beverage offerings, such as the 'Big Picture' coffee, making them a pleasant spot to relax before or after a show. The Instagram reels showcase the aesthetic appeal of these cafes, highlighting them as great places for a coffee break. Instagram+1

The Blue Square Theater is renowned for hosting acclaimed musicals, with 'Kinky Boots' being a notable example. The Blue Square Mastercard Hall, while smaller, is a prime venue for concerts, attracting both local and international artists. The intimate size of the Mastercard Hall creates a unique and engaging atmosphere for concert-goers. Reddit+1

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