The Hyundai Seoul Seoul
Seoul's largest department store, blending nature-inspired architecture with luxury shopping and a vibrant food scene.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed shopping.
The Hyundai Seoul Seoul
Best Time
Fewer crowds, more relaxed shopping.
Highlights
Must-see attractions
Seoul's largest department store, blending nature-inspired architecture with luxury shopping and a vibrant food scene.
"It's like a park inside a mall, with stunning architecture and endless food options!"
👟 Wear Comfortable Shoes
This mall is HUGE! You'll be doing a lot of walking, so prioritize comfort.
📸 Insta-Worthy Spots
Capture stunning photos at the Wonderland Garden and Aqua Garden.
Highlights
Discover the most iconic attractions and experiences
Wonderland Garden
5th Floor
An indoor oasis with lush greenery and a serene atmosphere, perfect for a peaceful break.
Aqua Garden
5th Floor
A stunning water feature that brings a touch of nature and tranquility to the shopping experience.
B1F Foodie Haven
B1 Floor
A vibrant basement level packed with trendy cafes and diverse culinary delights.
Luxury Brand Avenue
1st Floor
Explore high-end fashion and designer boutiques, showcasing the latest in luxury retail.
Planning Your Visit
Navigate the Grandeur
Beyond the Brands
Best Times
Insider Tips
from TikTok, Instagram & Reddit
👟 Wear Comfortable Shoes
This mall is HUGE! You'll be doing a lot of walking, so prioritize comfort.
📸 Insta-Worthy Spots
Capture stunning photos at the Wonderland Garden and Aqua Garden.
☕ Cafe Hopping Heaven
The B1 floor is a paradise for cafe lovers with endless options.
🚗 Drop-off Hassles
VIP drop-off exists but has restrictions. Consider valet if needed.
Tips
from all over the internet
👟 Wear Comfortable Shoes
This mall is HUGE! You'll be doing a lot of walking, so prioritize comfort.
📸 Insta-Worthy Spots
Capture stunning photos at the Wonderland Garden and Aqua Garden.
☕ Cafe Hopping Heaven
The B1 floor is a paradise for cafe lovers with endless options.
🚗 Drop-off Hassles
VIP drop-off exists but has restrictions. Consider valet if needed.
📺 Drama Filming Location
Fans of 'Queen of Tears' will recognize this iconic spot!
What Travellers Say
Reviews Summary
Visitors consistently praise The Hyundai Seoul for its stunning, nature-inspired architecture and vast, clean spaces. The B1F food hall is a major highlight, offering a diverse culinary experience. While it's a shopper's paradise, some find the sheer size overwhelming and the luxury focus a bit exclusive.
"This is absolutely the best department store I have ever been to. I really like B2 which has tons of unique shops and popups that you won't find in any other malls in Korea. The food court on B1 has tons of different international and Korean options and is probably the largest food court I've been to as well"
Richard
"Really beautiful, and vaste. That does not stop it from becoming packed with tourists and locals alike, who all flock in during the famous winter holiday event, during which this branch of the Hyundai Department Store houses a Christmas village with a not-so-cozy (endless lines for even the smallest of artisan bar soap vendors) but definitely enchanting, romanticized European vibe.
Aside from the dozens of high-end stores and luxury brands, the mall has a restaurant area (The Food Truck Plaza, if memory serves me right) that quite honestly made it hard to leave, what with its culinary delicacies from all over the world. I do recommend coming with at the very least a couple of hours of time, and make that three if you plan on coming during a special events.
Even if you're not that much of a shopping addict, you will not regret visiting, especially if you get time to dine at either the Food Truck or the few bars and restaurants strategically set around the central square, giving a beautiful view prized by all the visitors."
Maeva S.
"Very big mall. Lots of shops. Mainly international brands. There is an event space at the top floor. Luxury brands at first few floors.
Supermarkets and food are at the basement. Lots of interesting brands that are popular locally.
Design of the mall is very unique too."
Simon Ang
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Hyundai Seoul is located in Yeouido. You can easily reach it via subway lines 5 and 9 to Yeouido Station. It's also a short walk from Yeouido Hangang Park.
Yes, there is ample parking available. They also offer valet parking and a VIP drop-off area, though the latter has specific requirements.
Several bus routes serve the Yeouido area, making it accessible by public bus. Check local bus schedules for routes that stop near the department store.
It's adjacent to Yeouido Hangang Park, offering a nice combination of shopping and outdoor leisure. Other major attractions might require further travel.
Taking the subway is generally the most efficient. You can transfer to lines that go to Yeouido Station. The journey typically takes around 30-40 minutes.
🎫 🎫 Tickets & Entry
No, entry to The Hyundai Seoul is free. You only pay for purchases made within the stores and dining establishments.
The department store typically opens around 10:30 AM and closes at 8:00 PM on weekdays, with slightly later closing times on weekends and holidays. It's always best to check their official website for the most current hours.
General admission is free. However, some pop-up events or exhibitions within the mall might have separate ticket requirements.
For shopping, no advance booking is needed. For popular restaurants or specific experiences like photo booths, it's advisable to check if reservations are recommended or required.
As a department store, they likely have a loyalty program for frequent shoppers. Inquire at the customer service desk for details on how to join and its benefits.
🍽️ 🛍️ Shopping & Dining
You'll find a wide range of brands, from high-end luxury labels on the first floor to popular fashion, beauty, and lifestyle stores throughout the mall.
The B1 floor is renowned for its extensive food court and trendy cafes, offering diverse culinary options. The 5th floor also has dining with garden views.
Yes, the B1 floor features many popular cafes and eateries, including unique dessert spots and international cuisine.
While it's a major department store, it's not primarily a duty-free shop. For duty-free shopping, you might need to visit dedicated duty-free stores in Seoul.
Cafes like Hart Tiramisu and various dessert shops on the B1 floor are highly recommended by visitors.
📸 📸 Photography & Experiences
The Wonderland Garden and Aqua Garden on the 5th floor are incredibly photogenic. The mall's modern architecture also provides many great backdrops.
The mall often hosts pop-up stores, exhibitions, and seasonal events. Keep an eye on their announcements for unique experiences.
Yes, it gained popularity as a filming location for the hit K-drama 'Queen of Tears'.
Yes, visitors have enjoyed unique photo booth experiences, such as the Sonny Angel photobooth.
The mall is designed with a focus on natural elements, featuring large open spaces, greenery, and water features, creating a unique, nature-inspired shopping environment.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Many cafes and dining options on the B1 floor are casual enough for families. Look for places offering kid-friendly menus or a relaxed atmosphere. The sheer size of the mall means there's plenty to see and do to keep younger visitors entertained, even if it's just marveling at the architecture and the variety of shops.
🛍️ Fashion Enthusiasts
Beyond the luxury tier, the mall offers a wide array of contemporary fashion brands, beauty retailers, and lifestyle stores. You can spend an entire day discovering new trends, updating your wardrobe, and finding unique pieces. The mall's modern aesthetic also makes for a stylish backdrop for your shopping spree.
📸 Instagrammers & Content Creators
Don't miss the unique architectural elements throughout the mall, which provide modern and chic backdrops for photos. The B1F food hall also offers vibrant and aesthetically pleasing food displays that are perfect for flat lays or short video clips.
Keep an eye out for any temporary pop-up installations or themed areas that can add extra flair to your feed. Deep Dives
In-depth insights and expert knowledge
The Architectural Marvel
The architecture emphasizes natural light, open spaces, and the integration of greenery and water features, creating a calming and visually appealing environment. Key design elements include the Wonderland Garden and Aqua Garden on the 5th floor, which offer serene escapes from the bustling shopping floors. These areas are meticulously designed to evoke a sense of tranquility and bring the outdoors in. The mall's layout is intuitive, with clear pathways and ample seating areas, encouraging visitors to linger and enjoy the space.
This focus on experiential retail sets The Hyundai Seoul apart. It's not just about purchasing goods; it's about the overall atmosphere and the sensory experience. This approach has made it a popular destination for both locals and tourists looking for a unique shopping and leisure experience in Seoul.
Culinary Delights at B1F
Visitors rave about the sheer variety and the quality of the food options available. It's a perfect spot to grab a quick bite, enjoy a leisurely coffee break, or indulge in a full meal. The atmosphere on this floor is vibrant and energetic, making it a popular gathering spot.
Some of the standout spots include cafes offering unique desserts and artisanal coffee. Whether you're craving a sweet treat or a savory dish, B1F at The Hyundai Seoul is sure to satisfy your culinary desires. It's a must-visit for anyone looking to explore Seoul's dynamic food scene within the mall.
A Shopper's Paradise
Beyond luxury, the mall features a wide spectrum of retail options, catering to various tastes and budgets. You can find popular fashion brands, beauty stores, lifestyle products, and more across its multiple levels. The sheer scale means you can easily spend hours exploring the diverse offerings.
For those interested in specific styles, the mall aims to provide a clean and simple aesthetic, appealing to a broad range of shoppers. It's a place where you can discover both established brands and emerging designers, making it a comprehensive shopping destination.
Social
from TikTok, Instagram & Reddit