
Jarrold Department Store
A historic, independent department store in Norwich, offering curated fashion, home goods, books, and a renowned food hall.

Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, relaxed browsing

Jarrold Department Store
Best Time
Fewer crowds, relaxed browsing

Highlights
Must-see attractions
A historic, independent department store in Norwich, offering curated fashion, home goods, books, and a renowned food hall.
"Jarrolds offers a delightful and unique shopping experience with exceptional customer service and a charming atmosphere."
🎨 Art Supplies Haven
Jarrolds has a dedicated art shop with quality supplies, a great alternative to larger craft chains. 🎨
☕ Cafe Delights
Enjoy a delightful cream tea or coffee break in one of their charming cafes. Perfect for a midday pause. ☕
Quick Facts
Hours
Rating
4.5 · 4,369 reviews
Type
Department Store
Website
jarrolds.co.ukHighlights
Discover the most iconic attractions and experiences
The Renowned Food Hall
Lower Ground Floor
A culinary paradise showcasing premium local produce, artisanal cheeses, baked goods, and gourmet treats. A must-visit for foodies.
Curated Book Section
Third Floor
Discover a beautifully laid-out book section with a wide selection, including a dedicated area for signed copies.
Jellycat Wonderland
Toy Department
A popular spot for collectors and fans, featuring a wide array of the beloved Jellycat plush toys.
Independent Designer Collections
Fashion Departments
Explore a diverse range of fashion from both established and emerging independent designers, offering unique style finds.
Plans like a pro.
Thinks like you
Planning Your Visit
Embrace the Independent Spirit
Plan for a Full Day of Discovery
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎨 Art Supplies Haven
Jarrolds has a dedicated art shop with quality supplies, a great alternative to larger craft chains. 🎨
☕ Cafe Delights
Enjoy a delightful cream tea or coffee break in one of their charming cafes. Perfect for a midday pause. ☕
📚 Bookworm's Paradise
Don't miss the third-floor book section, especially the signed copy collection. 📚
🧸 Jellycat Hotspot
If you're hunting for specific Jellycat plush toys, Jarrolds is a popular destination. 🧸
Tips
from all over the internet
🎨 Art Supplies Haven
Jarrolds has a dedicated art shop with quality supplies, a great alternative to larger craft chains. 🎨
☕ Cafe Delights
Enjoy a delightful cream tea or coffee break in one of their charming cafes. Perfect for a midday pause. ☕
📚 Bookworm's Paradise
Don't miss the third-floor book section, especially the signed copy collection. 📚
🧸 Jellycat Hotspot
If you're hunting for specific Jellycat plush toys, Jarrolds is a popular destination. 🧸
🛍️ Support Local Makers
Jarrolds actively supports local creators and businesses, especially during Christmas markets. 🎁
What Travellers Say
Reviews Summary
Jarrolds is consistently praised as a fantastic, historic independent department store offering a delightful and unique shopping experience. Visitors appreciate the high-quality, curated merchandise, the exceptional customer service, and the charming atmosphere. The renowned food hall and diverse product range make it a destination where one can easily spend hours exploring.
"What a place, absolutely fantastic, Jarrolds has been at the centre of Norwich for many years, you can easily spend a few hours looking around and having lunch. I had a carvery for £13.95 a dessert for £4.70 and a coffee for £3.20. If you had the same in any pub it would have come to at least £30.00. Definitely visit, just don't take the wife or you will leave skint."
Honest Opinion
"Jarrolds Department Store in Norwich: A Delightful Shopping Experience
From the moment I stepped through the doors of Jarrolds, I knew I was in for something truly special. This iconic department store exudes a sense of warmth and charm that is hard to find in today's retail landscape.
The moment you walk in, you're greeted by an impressive array of high-quality merchandise, meticulously curated to cater to every taste and need. The staff, with their infectious smiles and unparalleled knowledge, are the true stars of the show. They go above and beyond to ensure that every customer feels welcomed and valued, making the shopping experience truly exceptional.
One of the highlights of my visit was the delightful cream tea I indulged in at one of the store's charming cafes. The scones were perfectly baked, the clotted cream was decadent, and the atmosphere was simply delightful. It's the kind of experience that makes you want to linger and savor every moment.
But Jarrolds offers much more than just exceptional retail and dining experiences. The furniture department is a true gem, showcasing a stunning selection of high-quality pieces that cater to every style and budget. And the fashion departments, both for women and men, boast an impressive array of fashionable and on-trend offerings, making it easy to find the perfect outfit.
In fact, I could have easily spent an entire day exploring the wonders of Jarrolds, from the impressive fish restaurant to the countless nooks and crannies that hold hidden treasures. This department store is a true gem, a place where the art of shopping is elevated to an experience that is both enjoyable and unforgettable.
If you find yourself in Norwich, do yourself a favor and visit Jarrolds. It's a testament to the power of exceptional customer service, high-quality merchandise, and a genuine commitment to creating a truly special shopping experience."
Nicky Oliver Hairdressing
"Lunch Experience at Jarrod’s Pantry
Today, I had the pleasure of enjoying my favorite pie for lunch at Jarrod’s top-floor Pantry restaurant. At first, I was ready to leave as I wasn't in the mood for another carvery. However, I spotted the steak and kidney pie on the menu and couldn’t resist!
I went back to the counter and chose a delightful meal of boiled and roasted potatoes with fresh vegetables, paired with a refreshing bottle of mango juice. The pie was generously filled with steak and kidney, and the potatoes and vegetables were cooked to perfection. It truly made for an enjoyable meal!
In total, my lunch cost £17.30, which kept me satisfied for the rest of the day.
Jarrod’s is a relatively large restaurant, quite popular with the older generations. The staff-to-customer ratio is nearly always spot on, ensuring excellent service. Plus, there are several car parks within walking distance, making it an ideal place to meet up with friends or, like I did today, enjoy a meal alone."
Raymond Bewry
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Jarrold Department Store is centrally located in Norwich. It's easily accessible by public transport, with numerous bus routes stopping nearby. If driving, there are several car parks within walking distance, such as the St. Stephen's Gate car park.
Yes, Jarrolds is a prominent landmark in Norwich city centre, making it easy to find. Its distinctive building is hard to miss.
Norwich train station is a short walk or bus ride away from Jarrolds Department Store, making it convenient for day-trippers arriving by train.
🎫 🎫 Tickets & Entry
No, there is no admission fee to enter Jarrold Department Store. It's a free-to-enter retail space where you can browse and shop.
Opening hours can vary, especially during seasonal periods like Christmas. It's best to check the official Jarrolds website or their social media for the most up-to-date opening times before your visit.
Jarrolds frequently hosts special events, including customer privilege evenings, Christmas shopping events, and pop-up shops featuring local creators. Keep an eye on their social media for announcements.
🎫 🛍️ Shopping Experience
Jarrolds offers a wide variety of products including fashion for women and men, furniture, home decor, beauty products, books, toys, gifts, and a highly-regarded food hall.
Yes, Jarrolds has a specific art shop that is well-regarded for its quality supplies, making it a great option for artists and students.
Absolutely! Jarrolds prides itself on supporting local businesses and independent creators, often featuring their products in dedicated sections and pop-up markets.
Jarrolds is renowned for its spectacular Christmas displays and festive atmosphere. They also host special Christmas shopping events and feature numerous local artisan stalls.
Yes, Jarrolds is a very popular destination for Jellycat enthusiasts, with a wide selection of their popular plush toys available.
🍽️ 🍽️ Food & Dining
Jarrolds features a popular food hall with gourmet products, a cafe for refreshments and cream teas, and a larger restaurant upstairs offering carvery and à la carte options.
Lunch prices can vary. A carvery meal with dessert and coffee might cost around £20-£25, while a pie and juice could be around £17.30.
The food hall is an excellent place to find high-quality gifts, with a wide array of local produce, artisanal foods, and beautifully presented items.
While specific menus can change, the food hall often has a good selection of fresh produce and prepared foods that cater to various dietary needs. It's advisable to check with the restaurant staff for current options.
📸 📸 Photography
Generally, personal photography for non-commercial use is permitted. However, it's always a good idea to be mindful of other shoppers and staff.
The beautifully curated food hall, the charming cafes, the festive Christmas displays, and the unique architectural features of the building itself are all highly photogenic.
For personal social media sharing, it's usually fine. If you're a blogger or influencer planning a professional shoot, it's best to contact Jarrolds management in advance.









Social
from TikTok, Instagram & Reddit