World of Coca-Cola
Explore the history, branding, and global flavors of Coca-Cola through interactive exhibits and a world-famous tasting experience.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed exploration
World of Coca-Cola
Best Time
Fewer crowds, more relaxed exploration
Highlights
Must-see attractions
Explore the history, branding, and global flavors of Coca-Cola through interactive exhibits and a world-famous tasting experience.
"A fun and unique experience tasting over 100 global Coca-Cola products and exploring brand history!"
🎯 Taste It! Strategy
Pace yourself in the 'Taste It!' room; not all flavors are for everyone! :soda:
🎟️ Combo Ticket Savings
Consider CityPASS for savings if visiting multiple Atlanta attractions. :ticket:
Highlights
Discover the most iconic attractions and experiences
Taste It! Beverage Room
Taste It! Area
Sample over 100 Coca-Cola drinks from around the world. A truly unique and flavorful adventure!
The Vault of the Secret Formula
The Vault
Glimpse the closely guarded secret formula of Coca-Cola. A peek into iconic brand history.
Coca-Cola Stories Experience
Immersive Experience Area
Step back in time with immersive exhibits showcasing Coca-Cola's rich history and global impact.
Meet the Coca-Cola Polar Bear
Meet & Greet Area
Snap a photo with the beloved, iconic Coca-Cola Polar Bear. A fun, festive photo opportunity!
Plans like a pro.
Thinks like you
Planning Your Visit
Taste the World (Literally!)
History & Nostalgia Await
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Taste It! Strategy
Pace yourself in the 'Taste It!' room; not all flavors are for everyone! :soda:
🎟️ Combo Ticket Savings
Consider CityPASS for savings if visiting multiple Atlanta attractions. :ticket:
📸 Photo Ops Galore
Plenty of Instagrammable spots, especially during holidays! :camerawithflash:
⏳ Time Your Visit
Allow 1.5-2 hours for a thorough visit, more if you love sampling. :clock1:
Tips
from all over the internet
🎯 Taste It! Strategy
Pace yourself in the 'Taste It!' room; not all flavors are for everyone! :soda:
🎟️ Combo Ticket Savings
Consider CityPASS for savings if visiting multiple Atlanta attractions. :ticket:
📸 Photo Ops Galore
Plenty of Instagrammable spots, especially during holidays! :camerawithflash:
⏳ Time Your Visit
Allow 1.5-2 hours for a thorough visit, more if you love sampling. :clock1:
🥤 Souvenir Cup Caution
The souvenir cup is basic; consider if it's worth the cost. :cupwithstraw:
What Travellers Say
Reviews Summary
Visitors rave about the World of Coca-Cola for its unique 'Taste It!' room with over 100 global beverages and its engaging exhibits on the brand's history. The family-friendly atmosphere and photo opportunities, especially with the Polar Bear, are highly praised. Some find the souvenir cup underwhelming and the tasting room can get crowded, but overall, it's considered a fun and worthwhile Atlanta experience.
"Such a fun and unique experience at the World of Coca-Cola! From the moment you walk in, the giant decorated Coke bottles and colorful displays make it exciting. The museum does a great job showing the history of Coca-Cola through creative exhibits, old advertisements, and even a recreated street scene.
I especially loved the international section and the “Taste It” area where you can sample 100+ different Coca-Cola products from around the world—it was amazing to try flavors I’ve never seen before. The whole place is very family-friendly, interactive, and full of photo spots."
Rachel Cho
"I visited because I’ve always loved Coca-Cola and had a really enjoyable experience. It was fascinating to learn the history, hear the stories, and even see the vault where the secret recipe is kept. The gift shop was quite crowded, and the tasting center was tough to enjoy fully because of the large crowds. One tip: I wouldn’t recommend the souvenir cup—it’s basically just a solo cup with a lid. That said, if you find a drink you really like at the tasting center, it can be handy for taking some to go."
Lucas Leung
"World of Coca-Cola is absolutely worth the visit!
Your experience begins with a short film in the Coca-Cola Theater—just as they say, it's a bit of a tearjerker and might even bring a few teary eyes. After the film, you're guided into another room where an associate shares some interesting and educational facts about Coca-Cola. From there, you're free to explore all the exhibits at your own pace.
Our favorite part was the Taste It area, where we got to sample different Coca-Cola flavors from around the world and even mix our own. The area was spotless, with staff constantly cleaning and keeping everything in top shape.
My kids were thrilled to meet the iconic Coca-Cola polar bear and snap a picture with him. You’re welcome to take your own photos, and there's also a professional photographer available if you’d like to purchase a souvenir photo.
Of course, you can’t leave without browsing the Coca-Cola Store—there are so many cool and unique items to choose from! Another fun feature was the vintage-style photo booth that recreates your image in black and white, giving it an old-time feel—super cool!
There’s also a fascinating exhibit showing how Coca-Cola is enjoyed with food from around the world.
Overall, it was such a fun and memorable trip. Go and visit as soon as you can—you'll love it!"
Kay B
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The World of Coca-Cola is located in downtown Atlanta, easily accessible by MARTA (Atlanta's public transit system) via the Peachtree Center station. Driving is also an option, with several parking decks nearby, though parking can be pricey. Many visitors combine their trip with nearby attractions like the Georgia Aquarium and Centennial Olympic Park. +1
Yes, there are several parking decks surrounding the attraction, including the Centennial Olympic Park Deck. Rates vary, so it's advisable to check current pricing. Some visitors suggest using ride-sharing services for convenience.
Absolutely! The World of Coca-Cola is conveniently located near the Peachtree Center MARTA station, making it easily accessible via Atlanta's public transit. This is a great option to avoid parking hassles and costs.
From Hartsfield-Jackson Atlanta International Airport (ATL), you can take the MARTA Red Line directly to the Peachtree Center station, which is a short walk from the World of Coca-Cola. This is a straightforward and cost-effective method.
Yes, it's situated in the heart of downtown Atlanta's Centennial Park district, making it a neighbor to attractions like the Georgia Aquarium, National Center for Civil and Human Rights, and the College Football Hall of Fame.
🎫 🎫 Tickets & Entry
You can purchase World of Coca-Cola tickets online through their official website, at the box office on-site, or through third-party ticket vendors. Buying in advance online is often recommended to save time and potentially secure better pricing.
Ticket prices can vary, but generally range from $18-$20 for adults. It's best to check the official World of Coca-Cola website for the most up-to-date pricing and any available discounts or special offers.
Discounts may be available for seniors, military personnel, and children. Additionally, purchasing a CityPASS for Atlanta can offer significant savings if you plan to visit multiple attractions, including the World of Coca-Cola.
While not always mandatory, booking your World of Coca-Cola tickets in advance is highly recommended, especially during peak seasons or weekends, to guarantee entry and avoid long queues at the ticket counter.
The World of Coca-Cola's hours can vary seasonally and on holidays. It's essential to check their official website for the most current operating hours before your visit to avoid any disappointment.
🎫 🧭 Onsite Experience
The World of Coca-Cola offers a variety of experiences, including the 'Taste It!' beverage room with over 100 global flavors, exhibits on Coca-Cola's history and advertising, a 3-D theater, the Vault of the Secret Formula, and opportunities to meet the Coca-Cola Polar Bear.
Most visitors spend about 1.5 to 2 hours exploring the World of Coca-Cola. However, if you plan to thoroughly sample all the beverages and enjoy the interactive exhibits, you might extend your visit to 3-4 hours.
Yes, the World of Coca-Cola is very family-friendly. Interactive exhibits, the chance to meet the Polar Bear, and the tasting room are particularly enjoyable for kids.
Absolutely! The attraction features several interactive elements, including the 'Taste It!' room where you can mix your own flavors, and immersive experiences that bring the brand's history to life. 
Yes, photography is generally allowed in most areas of the World of Coca-Cola, allowing you to capture memories of the exhibits, the Polar Bear, and your tasting adventures.
🍽️ 🍽️ Food & Dining
While the main focus is on beverages, there is a cafe within the World of Coca-Cola that offers snacks and light meals. However, many visitors opt to dine at the numerous restaurants in the surrounding Centennial Park area.
The cafe typically offers grab-and-go items, snacks, and some light meal options. It's a convenient spot for a quick bite, but for a full dining experience, exploring nearby restaurants is recommended.
Yes, the area around Centennial Park is filled with diverse dining options, from casual eateries to more upscale restaurants, catering to various tastes and budgets.
Generally, outside food and beverages are not permitted inside the World of Coca-Cola, with the exception of water bottles. The 'Taste It!' room is your designated area for sampling their extensive drink offerings.
The downtown Atlanta area offers a wide range of cuisines. You can find everything from Southern comfort food and American classics to international flavors. Many visitors enjoy exploring the food scene around Centennial Park.
📸 📸 Photography
Iconic spots include the giant Coca-Cola bottle displays, the 'Taste It!' room with its colorful array of drinks, the Vault, and any area featuring vintage advertisements or the Coca-Cola Polar Bear. The holiday season also offers festive backdrops.
Yes, personal photography is encouraged in most areas. There is also a professional photographer available in some sections, like with the Polar Bear, if you wish to purchase a souvenir photo.
While generally permitted, it's always a good idea to be mindful of other visitors and avoid flash photography in areas where it might be disruptive. Specific exhibit restrictions, if any, will be clearly marked.
Since much of the experience is indoors, lighting is generally consistent. However, visiting earlier in the day can mean fewer people in your shots, especially in popular areas like the 'Taste It!' room.
Absolutely! Your smartphone is perfect for capturing the vibrant displays, unique drinks, and memorable moments at the World of Coca-Cola. Many visitors share their experiences on social media.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Interactive exhibits, like the Beverage Lab where they can create their own blends, keep younger visitors engaged. The 3-D theater also offers entertaining content. Plan for about 1.5-2 hours, and consider bringing snacks for any downtime, though there's a cafe on-site.
💰 Budget Travelers
Focus on enjoying the free samples in the 'Taste It!' room to maximize your experience without additional costs. The gift shop can be tempting, but browsing is free! Visiting on a weekday can also mean fewer crowds, making the experience more enjoyable without extra expense.
📸 Photography Enthusiasts
Don't miss the chance to photograph the Coca-Cola Polar Bear and the unique exhibits detailing the brand's history. The immersive experiences, like Coca-Cola Stories, offer dynamic backdrops. The holiday season transforms the venue into an even more visually appealing location for photos.
+1Deep Dives
In-depth insights and expert knowledge
The 'Taste It!' Experience: A Global Flavor Journey
+1Visitors often describe the experience as both exciting and surprising. While many enjoy discovering new, delicious flavors, some also encounter beverages with unexpected tastes, like the famously bitter Beverly from Italy, which has become a rite of passage for many visitors. The setup is designed for self-service, with numerous dispensers allowing you to pour small samples. Staff are usually on hand to keep the area clean and organized, ensuring a pleasant experience for everyone.
It's a fantastic opportunity to learn about how Coca-Cola is enjoyed differently across cultures and to appreciate the brand's global reach. Be prepared for potential crowds, especially during peak hours, as this is a major highlight for most guests. Taking your time and trying a variety of drinks is key to fully enjoying this unique aspect of the World of Coca-Cola.
Uncovering Coca-Cola's Rich History and Legacy
+1Key historical exhibits include the Vault of the Secret Formula, offering a glimpse into the mystique surrounding Coca-Cola's recipe, and displays detailing the brand's involvement in major global events, such as the Olympics. The Coca-Cola Stories immersive experience further transports visitors through pivotal moments in the brand's past, highlighting its enduring impact on society and its role in bringing people together.
+1For history buffs, the World of Coca-Cola provides a compelling narrative of American business success and cultural influence. The exhibits are thoughtfully curated, blending factual information with engaging storytelling to create an educational and entertaining experience. It’s a chance to understand the legacy of one of the world's most recognizable brands.
Interactive Fun and Family Adventures
Beyond these main attractions, the museum features a 3-D theater that presents uplifting stories related to the brand, and various interactive displays that delve into the science and art of beverage creation. The Beverage Lab allows guests to explore the beverage creation process and even create their own flavor blends, adding a hands-on element to the visit.
These interactive features ensure that the World of Coca-Cola is more than just a museum; it's an entertainment destination. The combination of sensory experiences, historical insights, and opportunities for fun makes it a well-rounded outing for families looking for engaging activities in Atlanta.
Social
from TikTok, Instagram & Reddit