New Glarus Depot
A unique brewery and gift shop experience, famous for its Spotted Cow beer and affordable, fun merchandise.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Lively atmosphere
New Glarus Depot
Best Time
Lively atmosphere
Highlights
Must-see attractions
A unique brewery and gift shop experience, famous for its Spotted Cow beer and affordable, fun merchandise.
"Fantastic gift shop with inexpensive New Glarus swag, and you can buy full 24 packs of all the beer they sell."
Stock up on Spotted Cow
Buy full 24-packs of your favorite beers, especially the popular Spotted Cow, to take home! 🍺
Free Glass with Tap
Enjoy a tasting and get a free commemorative glass to keep! :wine_glass:
Quick Facts
Hours
Rating
4.6 · 8 reviews
Type
Bar
Highlights
Discover the most iconic attractions and experiences
Spotted Cow Swag
Gift Shop
Score exclusive merchandise featuring the iconic Spotted Cow beer. T-shirts, hoodies, and more!
Beer Tasting & Sales
Brewery Area
Sample a variety of New Glarus Brewing Company's acclaimed beers and purchase full cases to take home.
Unique Gift Shop Finds
Gift Shop
Discover a fantastic selection of inexpensive New Glarus-themed gifts and apparel for all ages.
Plans like a pro.
Thinks like you
Planning Your Visit
Brewery & Gift Shop Combo
Beyond the Beer
Best Times
Insider Tips
from TikTok, Instagram & Reddit
This was fascinating to me: New Glarus Brewing Co. has a funny, touching and heartfelt explanation of why they give healthcare to their employees in the FAQs section of their website.
New Glarus is by far the prettiest brewery I've been to. A beautiful cathedral to beer on scenic rolling hills. Between this bold stance on healthcare and their decision to only distribute within the state, they could easily have put themselves out of business and yet they're…
Stock up on Spotted Cow
Buy full 24-packs of your favorite beers, especially the popular Spotted Cow, to take home! 🍺
Free Glass with Tap
Enjoy a tasting and get a free commemorative glass to keep! :wine_glass:
Have you visited New Glarus?
I'm hoping to go in May, looking for impressions of/recommendations for the brewery experience, the town itself, neighboring attractions, etc. Thanks!
New Glarus Brewing hours
I noticed that New Glarus brewing is closed on Saturdays and Sundays. Is this so even during the summer? Also noticed that they're only open until 5 pm on the weekdays
Don't Miss the Bakery
Check out the local bakery for delicious creme horns and other treats. 🥐
Great for Gifts
Find inexpensive and unique New Glarus swag for friends and family. 🎁
Visiting Milwaukee, Wisconsin for 1st time, what beers should I try?
New Glarus everything. Spotted Cow is the big one. Well worth trying what you can find as it's only available in WI.
Tips
from all over the internet
Stock up on Spotted Cow
Buy full 24-packs of your favorite beers, especially the popular Spotted Cow, to take home! 🍺
Free Glass with Tap
Enjoy a tasting and get a free commemorative glass to keep! :wine_glass:
Don't Miss the Bakery
Check out the local bakery for delicious creme horns and other treats. 🥐
Great for Gifts
Find inexpensive and unique New Glarus swag for friends and family. 🎁
What Travellers Say
Reviews Summary
Visitors love the New Glarus Depot for its unique combination of a brewery tasting room and a well-stocked gift shop, especially for its famous Spotted Cow beer and related merchandise. The opportunity to purchase full cases and receive a free glass with tastings are frequently highlighted positives. Some find it a bit 'gimmicky' if they aren't already fans of the beer.
"Very unique place as it is basically a Gift Shop that offers beer. If you like their beer you can have a drink while shopping!"
Mike McGuire
"Basically a great setup for buying their beers and related gear. Bought Spotted Cow beer for friends back home. Also wearing apparel for older grandkids. Also have sampling. It's all well thoughtout. Nice."
Jim Brown
"I enjoyed it because I like the original beer so much. If you aren't familiar with the beer, it could be overly gimmicky. They have lots of Spotted Cow swag for sale."
Brand Schu
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The New Glarus Depot is located in the charming town of New Glarus, Wisconsin. It's easily accessible by car, offering a scenic drive through the Wisconsin countryside. Many visitors make it a day trip from Madison or other nearby cities.
Yes, there is typically ample parking available for visitors at the New Glarus Depot, making it convenient for those driving to the location.
Absolutely! New Glarus is a small town, and the Depot is a central attraction. Many visitors combine a trip here with exploring other nearby attractions or enjoying the scenic beauty of the region.
🎫 🎫 Tickets & Entry
No, general admission to the New Glarus Depot, which includes the gift shop and tasting area, is typically free. You only pay for any beer you purchase or merchandise you decide to buy.
Operating hours can vary, especially by season. It's always a good idea to check the official New Glarus Brewing Company website or their social media pages for the most up-to-date hours before your visit.
While the gift shop is open to all ages, you must be 21 years or older to participate in beer tastings or purchase alcoholic beverages.
Yes, a major draw of the New Glarus Depot is the ability to purchase full cases of their popular beers, including the highly sought-after Spotted Cow, to take home.
🎫 🍺 Beer & Tastings
You can sample a variety of New Glarus Brewing Company's acclaimed beers. They are known for their unique brews, with Spotted Cow being a perennial favorite.
Often, a tasting at the New Glarus Depot comes with a complimentary glass to keep, making it a great value. Check on-site for current tasting policies and any associated fees.
While they sell full cases, policies on growler or crowler fills can change. It's best to inquire directly at the Depot about their current offerings for draft beer to-go.
🎫 🛍️ Shopping & Souvenirs
The Depot offers a fantastic selection of inexpensive New Glarus swag, including t-shirts, hoodies, hats, glassware, and other unique souvenirs related to their beers.
Many visitors note that the prices for merchandise at the New Glarus Depot are quite reasonable, making it an affordable place to pick up souvenirs.
🍽️ 🍽️ Food & Dining
The New Glarus Depot primarily focuses on beer sales and merchandise. While they don't typically serve full meals, nearby bakeries in New Glarus offer delicious treats like creme horns.
Generally, it's best to consume any food purchased from outside establishments in designated areas or off-site, as the Depot's focus is on their beer and retail offerings.
Social
from TikTok, Instagram & Reddit