Flavor Graveyard
A whimsical memorial to dearly de-pinted ice cream flavors, the Ben & Jerry's Flavor Graveyard offers witty epitaphs and a taste of nostalgia.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed vibe
Flavor Graveyard
Best Time
Fewer crowds, more relaxed vibe
Highlights
Must-see attractions
A whimsical memorial to dearly de-pinted ice cream flavors, the Ben & Jerry's Flavor Graveyard offers witty epitaphs and a taste of nostalgia.
"The tastiest graveyard on the planet, a must for ice cream lovers and roadside attraction fans!"
Tour Tickets Sell Out Fast
Book factory tour tickets well in advance, especially for weekends. They often sell out!
Graveyard is Free to Visit
No tour needed to explore the quirky Flavor Graveyard and grounds.
Highlights
Discover the most iconic attractions and experiences
Retired Flavor Tombstones
Flavor Graveyard Hillside
Witty epitaphs on tombstones honor dearly de-pinted ice cream flavors. A nostalgic and humorous tribute.
Interactive Flavor Voting
Near the Flavor Graveyard
Cast your vote for retired flavors you'd love to see resurrected. A fun way to engage with the brand's history.
Ice Cream Production Viewing
Ben & Jerry's Factory
Witness the magic of ice cream being made. Tours offer a glimpse into the creation of your favorite frozen treats.
Plans like a pro.
Thinks like you
Planning Your Visit
Accessing the Flavor Graveyard
Navigating the Grounds
Best Times
Insider Tips
from TikTok, Instagram & Reddit
Tour Tickets Sell Out Fast
Book factory tour tickets well in advance, especially for weekends. They often sell out!
Graveyard is Free to Visit
No tour needed to explore the quirky Flavor Graveyard and grounds.
Beware Parking Lot Ditches
Watch out for large ditches in the parking area near the graveyard. [^review]
Sample Current Flavors
Enjoy complimentary samples and purchase your favorite scoops after visiting the graveyard. [^review]
Tips
from all over the internet
Tour Tickets Sell Out Fast
Book factory tour tickets well in advance, especially for weekends. They often sell out!
Graveyard is Free to Visit
No tour needed to explore the quirky Flavor Graveyard and grounds.
Beware Parking Lot Ditches
Watch out for large ditches in the parking area near the graveyard. [^review]
Sample Current Flavors
Enjoy complimentary samples and purchase your favorite scoops after visiting the graveyard. [^review]
Capture Quirky Photos
The unique tombstones make for fun and memorable photo opportunities.
What Travellers Say
Reviews Summary
Visitors rave about the Ben & Jerry's Flavor Graveyard's unique and humorous concept, calling it a charming and quirky stop. The witty epitaphs on the retired flavor tombstones are a highlight, sparking nostalgia and amusement. While the graveyard itself is free to explore, be aware of potential lines for ice cream and the condition of the parking lot.
"Great spot to stop by in area and right down the street from Cold Hollow Cider Mill. Even if you don't have a tour you can still stop by, walk around the property, there's an outdoor play area for the kids and the flavor graveyard is always a kick. Beware of long lines to buy ice cream. My group was there Monday around noon and it was down the block. Also beware of huge ditches in parking lot in front of flavor graveyard. Someone got their car stuck in a ditch on the way out of the lot."
Jean Jean
"The Ben & Jerry’s Flavor Graveyard is a unique and playful attraction at the Ben & Jerry’s factory in Vermont. It’s a small hillside area designed like a graveyard, with real headstones marking the lives and “deaths” of the company’s retired ice cream flavors.
Walking through the graveyard, you can read humorous and sometimes nostalgic epitaphs for each flavor. It’s fascinating to see how long some flavors lasted, which ones gained cult status, and which disappeared almost as soon as they appeared — likely because they didn’t catch on with customers. You also notice that some flavors have come and gone multiple times, making their little tombstones even more interesting to read.
One particularly fun detail is the option for visitors to vote on flavors they’d like to see brought back. It’s a small but interactive touch that makes the experience feel more engaging and personal.
Overall, the Flavor Graveyard is a charming and quirky stop that adds character to the Ben & Jerry’s visit. Even if you don’t join the factory tour, wandering through this space is a fun and lighthearted experience — especially for those who grew up loving the brand and its inventive creations. It’s a great example of how Ben & Jerry’s mixes humor, nostalgia, and customer connection into their brand culture."
Dmitriy Mykalo
"It's a great spot to take a picture, reminisce about old favorites, and maybe even discover a few flavors you never knew existed. While it might sound a bit quirky, the graveyard is a fun and memorable part of the Ben & Jerry's factory tour."
Asiri Bo
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Flavor Graveyard is located at the Ben & Jerry's Factory in Waterbury, Vermont. It's easily accessible by car. The address is 1281 Waterbury Stowe Rd, Waterbury, VT 05676.
Yes, there is parking available. However, be aware that the parking lot near the graveyard can have large ditches, so drive carefully. [^review]
Yes, you can visit the Ben & Jerry's factory grounds and the Flavor Graveyard without booking a tour. The graveyard is accessible to all visitors.
Waterbury is best reached by car. If coming from a distance, you might fly into Burlington International Airport (BTV) and then rent a car for the approximately 30-minute drive.
Public transport options to Waterbury are limited. It's primarily a destination best accessed by private vehicle.
🎫 🎫 Tickets & Entry
No, you do not need tickets to visit the Flavor Graveyard itself. It's an outdoor attraction on the factory grounds that is free to explore.
Entry to the Flavor Graveyard is free. You only pay if you choose to purchase ice cream or take the factory tour.
The Flavor Graveyard is typically open during the Ben & Jerry's factory operating hours. It's best to check their official website for the most up-to-date information, as hours can vary seasonally.
No, factory tours are not required. The graveyard is an outdoor feature of the Ben & Jerry's property that visitors can access freely.
While the graveyard itself doesn't sell ice cream, there are usually stands or shops nearby on the factory grounds where you can purchase current Ben & Jerry's flavors. Be prepared for potential lines. [^review]
🍽️ 🍦 Ice Cream & Dining
Unfortunately, you cannot taste the retired flavors at the graveyard as they are no longer in production. However, you can often sample current flavors at the factory shop. [^review]
The primary offering is Ben & Jerry's ice cream. You can purchase scoops, pints, and sometimes enjoy complimentary samples as part of a tour. [^review]
Yes, Waterbury and nearby Stowe offer various dining options, from casual cafes to more upscale restaurants. Cold Hollow Cider Mill is also a popular stop nearby.
Ben & Jerry's typically offers a selection of vegan and dairy-free ice cream flavors. It's best to check their current offerings at the factory.
Yes, you can usually purchase pints of your favorite Ben & Jerry's flavors at the factory shop to take home.
📸 📸 Photography & Experience
It's a unique, outdoor attraction at the Ben & Jerry's factory featuring tombstones for retired ice cream flavors, complete with witty epitaphs.
Absolutely! The quirky tombstones and the hillside setting make for fun and memorable photo opportunities.
The factory tour is a brief, approximately 30-minute experience that includes observing the ice cream production process and often complimentary samples. [^review]
Yes, there's an outdoor play area for kids on the factory grounds, making it a family-friendly stop. [^review]
Popular retired flavors include Rainforest Crunch, White Russian, Cake Batter, Schweddy Balls, and Tuskeegee Chunk. You can see many of them memorialized at the graveyard. 
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
🍦 Ice Cream Aficionados
+1 The opportunity to see ice cream production and taste fresh samples on the factory tour is a major draw. Don't miss the chance to vote for flavors you want to see return – it's a fun way to engage with the brand's legacy. [^review]📸 Roadside Attraction Enthusiasts
It’s a delightful detour that offers a dose of nostalgia and a good laugh, embodying the fun-loving spirit of Vermont. Combine it with a visit to nearby attractions like the Cold Hollow Cider Mill for a full day of unique New England experiences. Deep Dives
In-depth insights and expert knowledge
The Story Behind the Flavor Graveyard
+2Visitors can wander through this unique 'cemetery' on a hillside at the Ben & Jerry's factory in Waterbury, Vermont. It's not just about remembering the past; the graveyard also incorporates interactive elements, such as a voting station where visitors can express their desire for certain flavors to be brought back. This engagement strategy not only entertains but also provides valuable market research for the company, showing how much customers care about their favorite scoops. The graveyard is a perfect example of how Ben & Jerry's blends humor, creativity, and customer interaction into their brand experience. [^review]
Beyond the tombstones, the Ben & Jerry's factory offers a broader experience that includes observing the ice cream production process and, of course, enjoying fresh samples. The entire site is designed to be a fun, lighthearted destination, and the Flavor Graveyard is a key part of that charm. It’s a place where you can reflect on past ice cream loves, discover forgotten favorites, and appreciate the brand's commitment to fun and flavor innovation.
[^review]Experiencing the Ben & Jerry's Factory
The tour is typically brief, around 30 minutes, but packed with engaging information and, of course, delicious ice cream. After the tour, visitors can explore the factory grounds, which include the aforementioned graveyard and often an outdoor play area, making it a great stop for families. The adjacent shop allows you to purchase pints of your favorite flavors, souvenirs, and other Ben & Jerry's merchandise. [^review]
It's important to note that factory tour tickets can sell out quickly, especially during peak seasons and weekends. Many visitors recommend booking these in advance to avoid disappointment. Even without a tour ticket, the opportunity to walk through the Flavor Graveyard and enjoy the atmosphere of the factory grounds makes for a worthwhile stop.
Social
from TikTok, Instagram & Reddit