Precious Heritage Museum by Réhahn - Image 1
1 / 10

Precious Heritage Museum by Réhahn

4.9
·4k reviews·Thành phố Hội An, Vietnam

A moving tribute to Vietnam's 54 ethnic groups through stunning photography and traditional attire, offering a deeply personal cultural journey.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Anytime

Free entry, always a moving experience

CrowdLow
Loading map...
Precious Heritage Museum by Réhahn - Image 1

Precious Heritage Museum by Réhahn

Best Time

Anytime

Free entry, always a moving experience

CrowdLow
Highlights

Highlights

Must-see attractions

A moving tribute to Vietnam's 54 ethnic groups through stunning photography and traditional attire, offering a deeply personal cultural journey.

4.9
(4k reviews)

"This museum is a hidden gem, offering a priceless experience that is inspiring, humbling, and unforgettable."

Vertical photo
TIP

Allocate ample time

Don't rush! You'll want to read every plaque and watch the inspiring film loop.

Free Admission Gem

Enjoy this priceless cultural experience without any cost. Donations are welcome.

Third hero image

Highlights

Discover the most iconic attractions and experiences

Portraits of 54 Ethnic Groups

Portraits of 54 Ethnic Groups

Stunning, moving photographs capturing the unique spirit and traditions of Vietnam's diverse ethnic communities.

Traditional Costumes

Traditional Costumes

Beautifully preserved traditional clothing, each with a story, offering a glimpse into the rich cultural heritage.

Photographer's Journey Film

Photographer's Journey Film

An inspiring documentary showcasing Réhahn's dedication to building relationships and documenting remote cultures.

Your AI travel agent

Plans like a pro.
Thinks like you

Start Chatting

Planning Your Visit

A Personal Journey Through Vietnam's Cultures

This museum offers a deeply personal look at Vietnam's 54 ethnic groups through stunning photography and traditional attire. It's a moving experience that goes beyond typical tourist sights, providing rich cultural context.

Free Entry, Priceless Experience

Admission is free, making it an accessible and highly recommended stop for anyone interested in Vietnamese culture and history. Plan to spend at least an hour to fully absorb the stories and visuals.

Best Times

When
Anytime
Why
Free entry, always a moving experience
Crowd
Low

Insider Tips

from TikTok, Instagram & Reddit

reddit.com

Things to do in Hoi An NOT tailor or restaurants or shopping?

Allocate ample time

Don't rush! You'll want to read every plaque and watch the inspiring film loop. Reddit

Free Admission Gem

Enjoy this priceless cultural experience without any cost. Donations are welcome. Reddit

Connect with the Stories

The personal stories behind the photos and costumes make this museum truly unforgettable. Reddit

Photography Inspiration

Appreciate Réhahn's dedication to capturing the essence of Vietnam's ethnic groups. Reddit

Tips

from all over the internet

Allocate ample time

Don't rush! You'll want to read every plaque and watch the inspiring film loop. Reddit

Free Admission Gem

Enjoy this priceless cultural experience without any cost. Donations are welcome. Reddit

Connect with the Stories

The personal stories behind the photos and costumes make this museum truly unforgettable. Reddit

Photography Inspiration

Appreciate Réhahn's dedication to capturing the essence of Vietnam's ethnic groups. Reddit

What Travellers Say

4.9
(4k reviews)

Reviews Summary

Visitors consistently praise the Precious Heritage Museum as a 'hidden gem' and a 'cultural treasure.' The deeply moving portraits and authentic traditional costumes beautifully showcase Vietnam's 54 ethnic groups, offering a profound and personal experience. Many find the photographer's journey film particularly inspiring, making it a highly recommended and unforgettable stop.

"Precious Heritage Museum is a hidden gem in Hoi An. The stunning portraits, traditional costumes, and stories of Vietnam’s 54 ethnic groups are beautifully presented and very moving.
I especially enjoyed watching the video of Réhahn’s journey into remote mountain villages—taking time to build relationships so people felt comfortable before he photographed them. Admission is free, but the experience feels priceless.
Unlike many museums, this one feels very personal, almost like walking through the photographer’s own journey across Vietnam. It’s inspiring, humbling, and unforgettable.
An inspiring and memorable stop that I’d highly recommend."

Erica Ong

"My favorite activity during all of my 10 day stay in Hoi An was by far coming to this gem of a place, which I was so lucky to stumble upon. If you’re at all interested in the various ethnic groups and their villages throughout Vietnam this is a place that will provide rich clarity of their history, evolution and customs in an extraordinary way. Everything is presented through the eyes of a curious French photographer that stumbled upon some of the ethnic groups years ago during his early motorbike travels in Northern VN. He befriended some of the groups early on and ultimately reached out and met every single ethnic group in VN, some who are so remote and removed they rarely see anyone outside their tribe. He took pictures, learned the unique characteristics and customs for each group and in many cases had been gifted clothing that are now on display there. There is an incredible film that plays on loop that runs maybe 45 mins but some people seem to hang out there and continue loop after loop - like me :) because it’s just that interesting. He has books and prints of his photos for sale there. The photos are stunning and iconic. If you’re been fortunate enough to do the Ha Giang Loop, this museum is a must see. It’ll probably help to answer so many questions. And even if you haven’t, it’s so worthwhile, so rich. I believe it’s free to enter ( but please double check before you go!) 1000% recommend!"

Laura

"This place is a gem. I seriously recommend it if you're interested in Vietnamese people and their history and culture.
I've been in Vietnam for many years, and it really caught my eye.
Knowing about the different ethnic groups, along with something unique for each one of them, and following Réhanh work along the way was stunning. Seeing him connect with the people, knowing their history and environment, is inspiring. I'll definitely buy the book when I'll back in Saigon."

Fabrizio Porreca

What People Like

Moving portraits
Authentic costumes
Photographer's journey film

What People Dislike

Can be missed if not looking

Frequently Asked Questions

🚇 🗺️ Getting There

The museum is located in Hoi An's Ancient Town, making it easily accessible on foot if you're staying nearby. You can also take a cyclo or a short taxi ride to reach it. Reddit

It's often described as a 'hidden gem,' so keep an eye out for its signage. It's well worth seeking out for its unique exhibits. Reddit

🎫 🎫 Tickets & Entry

Admission to the Precious Heritage Museum is free. However, visitors often feel the experience is priceless and may consider a donation. Reddit

The museum is typically open daily, but it's always a good idea to check for any seasonal changes or specific holiday closures before your visit. Reddit

No, booking in advance is not necessary as the museum offers free admission and operates on a walk-in basis. Reddit

📸 📸 Photography

Photography is generally allowed for personal use, allowing you to capture the stunning portraits and vibrant costumes. However, always be respectful of the exhibits and other visitors. Reddit

While personal photography is usually permitted, it's best to avoid flash photography, especially for the delicate textiles and to respect the solemnity of the exhibits. Reddit

🎫 🏛️ Onsite Experience

You'll find a deeply moving collection of portraits of Vietnam's 54 ethnic groups, along with their traditional clothing and stories. A compelling film about the photographer's journey is also featured. Reddit

Most visitors recommend spending at least an hour to fully appreciate the exhibits, read the detailed descriptions, and watch the film. Reddit

The museum offers a rich cultural and historical experience that can be educational for older children interested in different cultures. The visual nature of the exhibits can also be engaging. Reddit

Unlike many tourist-focused shops, this museum offers a profound and personal insight into Vietnam's diverse heritage through art and storytelling. Reddit

🎫 📚 Books & Souvenirs

Yes, the photographer Réhahn often has his books and prints of the stunning photographs available for sale, allowing you to take a piece of this heritage home. Reddit

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The Precious Heritage Museum offers a visually engaging and educational experience for families. The vibrant colors of the traditional costumes and the striking portraits can capture the attention of children, sparking curiosity about different cultures. While the depth of the stories might be more suited for older children and teenagers, the sheer visual appeal makes it a worthwhile stop. Reddit

Encourage your children to look for patterns, colors, and unique details in the clothing. Discussing the different environments and ways of life depicted can foster a broader understanding of the world. It's a great opportunity to introduce them to the concept of cultural diversity in a respectful and inspiring setting. Reddit

Solo Travelers & Backpackers

For solo travelers and backpackers exploring Hoi An, the Precious Heritage Museum is a must-visit that offers immense value for its free admission. It provides a profound cultural immersion that can be a welcome respite from the more commercial aspects of the Old Town. Reddit

This museum is perfect for those seeking authentic experiences and a deeper understanding of Vietnam. The personal nature of the exhibits and the photographer's journey can be particularly inspiring for solo adventurers. It's a place to reflect, learn, and connect with the soul of Vietnam. Reddit

Deep Dives

In-depth insights and expert knowledge

The Vision of Réhahn

The Precious Heritage Museum is the culmination of French photographer Réhahn's decade-long dedication to documenting Vietnam's 54 ethnic groups. His approach is characterized by a deep respect for the communities he photographs, taking the time to build trust and relationships before capturing their portraits. This personal connection is evident in every image, making the museum feel less like a sterile exhibition and more like an intimate journey through Vietnam's diverse cultural landscape. Reddit

Visitors often highlight the sincerity of the people in the photographs and the touching stories behind each image. Réhahn's work not only showcases the beauty of traditional costumes and customs but also offers a profound insight into the lives and environments of these communities, some of whom are incredibly remote. The museum is a testament to his passion and commitment to preserving and sharing this invaluable cultural heritage. Reddit

A Cultural Tapestry

The museum's collection is a vibrant tapestry of Vietnam's rich ethnic diversity. Each display features striking portraits alongside meticulously preserved traditional clothing, offering a tangible connection to the distinct identities and histories of groups like the Hmong, Dao, and Cham, among others. The attention to detail in presenting these cultural artifacts is remarkable, providing an educational experience that goes far beyond what a typical guidebook can offer. Reddit

Beyond the static displays, the museum often features a looped film that delves deeper into Réhahn's experiences and the challenges and joys of his photographic expeditions. This film is frequently cited as a highlight, offering context and a personal narrative that enriches the understanding of the ethnic groups and their way of life. It's this blend of powerful imagery, authentic artifacts, and compelling storytelling that makes the Precious Heritage Museum a truly unforgettable destination. Reddit

You may also like