Casa del Cioccolato Perugina
Discover the sweet secrets of Perugina chocolates with a guided tour, museum visit, and delightful tasting. A must-visit for chocolate lovers!
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, better viewing
Casa del Cioccolato Perugina
Best Time
Fewer crowds, better viewing
Highlights
Must-see attractions
Discover the sweet secrets of Perugina chocolates with a guided tour, museum visit, and delightful tasting. A must-visit for chocolate lovers!
"The entire factory smells sooooooo yummy! Highly recommend to visit! We had a lot of fun there."
🎯 Book English Tours Early
English tours are popular and can sell out. Reserve your spot in advance to avoid disappointment. :ticket:
👃 Factory Smells Amazing!
Prepare for an incredible aroma as you tour the factory – it's a sensory delight! :chocolate_bar:
Highlights
Discover the most iconic attractions and experiences
The Chocolate Factory Floor
Factory viewing area
Witness the magic of chocolate production, from robots packing sweets to the assembly lines. A truly mesmerizing sight for all ages.
Historical Museum & Archives
Museum section
Explore Perugina's rich history, from its founding to iconic creations like the Baci. Packed with fascinating artifacts and stories.
+1
Chocolate Tasting Session
Designated tasting area
Indulge your sweet tooth with a delightful sampling of Perugina's finest chocolates. A highlight for any chocolate enthusiast.
The Giant Bacio
Museum section
Marvel at the Guinness World Record-holding giant Bacio Perugina, a testament to the brand's iconic status.
Plans like a pro.
Thinks like you
Planning Your Visit
Book Your Chocolate Adventure
Timing is Everything for Chocolate Lovers
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Book English Tours Early
English tours are popular and can sell out. Reserve your spot in advance to avoid disappointment. :ticket:
👃 Factory Smells Amazing!
Prepare for an incredible aroma as you tour the factory – it's a sensory delight! :chocolate_bar:
👟 Comfortable Shoes Recommended
You'll be doing a fair bit of walking, so wear comfortable shoes for the tour. :athletic_shoe:
📸 Capture the Sweet Moments
While photos inside the factory may be restricted, capture the memories of the museum and tasting!
Tips
from all over the internet
🎯 Book English Tours Early
English tours are popular and can sell out. Reserve your spot in advance to avoid disappointment. :ticket:
👃 Factory Smells Amazing!
Prepare for an incredible aroma as you tour the factory – it's a sensory delight! :chocolate_bar:
👟 Comfortable Shoes Recommended
You'll be doing a fair bit of walking, so wear comfortable shoes for the tour. :athletic_shoe:
📸 Capture the Sweet Moments
While photos inside the factory may be restricted, capture the memories of the museum and tasting!
💰 Payment Methods
Be aware that some reviews mention a preference for cash or bank transfers over credit cards for certain bookings. :moneywithwings:
What Travellers Say
Reviews Summary
Visitors generally praise the Casa del Cioccolato Perugina for its engaging tours, fascinating factory insights, and delicious chocolate tastings. While some found the museum's Italian-only content a drawback and noted potential payment restrictions, the overall experience is highly recommended, especially for families and chocolate lovers.
"Really good tour. First part is sat down listening to a lady speak (who was excellent) and a video. Then a look at the exhibits in the museum. Best bit was then the factory tour which takes place on a kind of enclosed, raised walkway. Fascinating. My kids loved seeing the robots packing chocolates. Finishes with an opportunity to taste the range. Very well done and a good 2 hour experience."
Paul Davis
"They came highly recommended, but very disappointing!! Please don’t waste your money here. They are not willing to accommodate or help you. Wanted to book a private tour in English, cost over 600E for a tour and private class. Won’t take a credit card, wanted my bank information….. Booked a tour at Lindt in Switzerland and very helpful and worked with you!!! Someone told me about another chocolate factory in Perugia called Be Well… great people…very nice…."
Michelle L
"We went there without any appointment. But lucky us, we still got a chance to join an Italian group to visit the factory. Although we don’t speak any Italian, the guide lady was super friendly and nice! She played an introduction video in English and explained to us in English as well. And the workers at the factory look so happy.
Last but not least, the entire factory smells sooooooo yummy 😋
Highly recommend to visit! We had a lot of fun there. Of course, it would be better to check their schedule before going, they have English tour as well."
Hata Hata
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The Casa del Cioccolato Perugina is located at Viale S. Sisto, 207/C, 06132 Perugia PG. You can reach it by car, taxi, or local bus services from the city center. It's a short drive from Perugia.
Yes, there is typically parking available for visitors at the Casa del Cioccolato Perugina. It's advisable to check their official website or call ahead for specific details regarding parking availability, especially during peak seasons.
Yes, you can visit without a car. Local buses connect Perugia city center to the area, and taxis are also readily available. Planning your public transport route in advance is recommended.
The Casa del Cioccolato Perugina is generally open Monday to Saturday, from 9:00 AM to 1:00 PM and 2:00 PM to 5:30 PM. They are typically closed on Sundays and public holidays.
While specific accessibility details can vary, the tour generally involves walking and viewing areas. It's best to contact the venue directly to inquire about specific accessibility accommodations for visitors with disabilities.
🎫 🎫 Tickets & Entry
Adult tickets are typically around €10, with a reduced price of €8 for visitors aged 13-17 and groups of 10 or more. Children accompanied by an adult may also have a reduced rate.
It is highly recommended to book tickets in advance, especially if you require an English-speaking tour, as these can fill up quickly. Booking ahead ensures your spot and a smoother experience.
Yes, they offer guided tours that include a historical museum visit, a video presentation, and a walk through the factory. English tours are available but need to be booked in advance.
The tour typically includes a historical film, a visit to the museum, a guided walk through the factory, and a chocolate tasting session.
While it might be possible to purchase tickets on the day, it's not guaranteed, especially for English tours. Booking in advance is strongly advised to secure your preferred time slot and language. +1
🎫 🍫 Onsite Experience
The tour starts with a video and museum visit, followed by a walk through the factory where you can see production processes. It concludes with a chocolate tasting.
The tour is guided, but due to noise in the factory, the guide may wait until the end to answer questions. The museum portion is also guided.
You will see parts of the production process, including robots packing chocolates. However, depending on the day and production schedule, you might not see all machines actively running.
Yes, a highlight of the tour is the chocolate tasting session where you can sample various Perugina products.
The guided tour typically lasts about an hour and a half to two hours, including the museum visit, factory walk, and tasting.
🍽️ 🛍️ Shopping & Dining
Yes, there is a shop where you can purchase Perugina chocolates and related merchandise. Some visitors noted it was a 'Nestle' store, selling a variety of products.
The shop offers a wide selection of Perugina chocolates, including Baci Perugina and other popular items, making it a great place to pick up souvenirs or treats.
The primary focus is on the chocolate experience. While there might not be a full-service restaurant, the tasting session offers a sweet indulgence. Nearby cafes or restaurants in Perugia would be options for a full meal.
You can expect to find a variety of Perugina chocolates, gift boxes, and possibly branded merchandise. Some reviews mention a broader 'Nestle' store experience.
The shop offers a range of products, and while specific bulk purchasing options aren't detailed, it's a good place to stock up on your favorite Perugina treats.
📸 📸 Photography
Photography may be restricted in certain areas of the factory due to production processes and safety regulations. However, you can usually take photos in the museum and tasting areas.
The museum exhibits, the giant Bacio replica, and the tasting area are great for photos. The exterior of the building and the surrounding area also offer picturesque opportunities.
While direct factory floor photography might be limited, the tasting session and the museum displays provide excellent opportunities to capture the essence of the chocolate experience.
Visitors are encouraged to capture the historical displays, the iconic Baci, and the joy of the tasting experience. Focus on the visual appeal of the chocolate and the brand's heritage.
A smartphone with a good camera is usually sufficient for capturing the highlights. If you're a photography enthusiast, a dedicated camera can offer more flexibility, but check any specific restrictions.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
To make the most of the visit with children, consider booking an English tour in advance if needed, and ensure everyone wears comfortable shoes for the walking involved. The museum section provides historical context, and the overall experience is both educational and incredibly fun, making it a memorable outing for the whole family.
🍫 Chocolate Enthusiasts & Foodies
+1The tasting session is a prime opportunity to savor Perugina's diverse range of chocolates. Don't miss the chance to see the giant Bacio replica, a testament to the brand's iconic status. This immersive experience is a dream come true for anyone passionate about the art and science of chocolate.
✈️ Day-Trippers from Perugia
Ensure you book your tour in advance, especially if you require an English guide. The combination of historical exhibits, factory insights, and a delightful tasting makes it a compact yet comprehensive experience that fits perfectly into a day trip itinerary.
Deep Dives
In-depth insights and expert knowledge
The Perugina Chocolate Experience: A Journey Through Taste and History
+2The highlight for many is the walk through the factory, where you can observe the modern production lines in action. While direct interaction with the machinery is limited to viewing from an elevated walkway, the sight of robots packing chocolates and the sheer scale of operations is fascinating. The air is filled with the irresistible aroma of chocolate, creating a truly immersive sensory experience.
Finally, the tour culminates in a chocolate tasting session, allowing visitors to sample a variety of Perugina's delicious creations. This sweet conclusion provides a perfect opportunity to savor the flavors that have made Perugina a household name. The entire experience is designed to be both educational and delightfully indulgent, making it a must-visit for chocolate lovers.
Navigating Your Visit: Tips from Fellow Travelers
When it comes to the tour itself, be prepared for a multi-faceted experience. While the factory floor offers a captivating glimpse into production, noise levels can be high, meaning guides might save detailed Q&A for the museum section. The museum is rich with history, though some reviews mention it being primarily in Italian, which could be a consideration for non-Italian speakers. Comfortable footwear is a must, as the tour involves a fair amount of walking.
Payment methods can sometimes be a point of note; some travelers have mentioned a preference for cash or bank transfers for certain bookings, so it's worth clarifying this when you book. Despite minor points, the overall sentiment is overwhelmingly positive, with many praising the engaging tour, the delicious tasting, and the delightful atmosphere.
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from TikTok, Instagram & Reddit