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Casa del Cioccolato Perugina

4.5
·3k reviews·Perugia, Italy

Discover the sweet secrets of Perugina chocolates with a guided tour, museum visit, and delightful tasting. A must-visit for chocolate lovers!

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Weekday mornings

Fewer crowds, better viewing

CrowdLow
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Hall

Casa del Cioccolato Perugina

Best Time

Weekday mornings

Fewer crowds, better viewing

CrowdLow
Highlights

Highlights

Must-see attractions

Discover the sweet secrets of Perugina chocolates with a guided tour, museum visit, and delightful tasting. A must-visit for chocolate lovers!

4.5
(3k reviews)

"The entire factory smells sooooooo yummy! Highly recommend to visit! We had a lot of fun there."

Vertical photo
TIP

🎯 Book English Tours Early

English tours are popular and can sell out. Reserve your spot in advance to avoid disappointment. 🎟️

👃 Factory Smells Amazing!

Prepare for an incredible aroma as you tour the factory – it's a sensory delight! :chocolate_bar:

Third hero image

Quick Facts

Hours

Rating

4.5 · 2,762 reviews

Type

Museum

👶 Good for kids♿ Wheelchair accessible🅿️ Accessible parking🚻 Accessible restroom

Highlights

Discover the most iconic attractions and experiences

The Chocolate Factory Floor

The Chocolate Factory Floor

Factory viewing area

Witness the magic of chocolate production, from robots packing sweets to the assembly lines. A truly mesmerizing sight for all ages.

TikTokInstagram
Historical Museum & Archives

Historical Museum & Archives

Museum section

Explore Perugina's rich history, from its founding to iconic creations like the Baci. Packed with fascinating artifacts and stories.

Instagram+1
Chocolate Tasting Session

Chocolate Tasting Session

Designated tasting area

Indulge your sweet tooth with a delightful sampling of Perugina's finest chocolates. A highlight for any chocolate enthusiast.

TikTokReddit
The Giant Bacio

The Giant Bacio

Museum section

Marvel at the Guinness World Record-holding giant Bacio Perugina, a testament to the brand's iconic status.

Instagram
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Planning Your Visit

Book Your Chocolate Adventure

Secure your spot for the Casa del Cioccolato Perugina tour in advance, especially if you need an English-speaking guide. Tours can fill up, and booking ahead ensures a smoother experience and avoids disappointment. InstagramReddit

Timing is Everything for Chocolate Lovers

Consider visiting during off-peak hours or weekdays to avoid larger groups, especially if you have young children. Weekends and holidays can be busier, potentially impacting the viewing experience on the factory floor. Reddit

Best Times

When
Weekday mornings
Why
Fewer crowds, better viewing
Crowd
Low
When
Afternoons (post-lunch)
Why
Tour groups may thin out
Crowd
Medium
When
October (for Easter production)
Why
See special seasonal items
Crowd
High

Insider Tips

from TikTok, Instagram & Reddit

Colazione senza limiti di Cioccolato 🍫✨ Ci troviamo nel regno del cioccolato, nonché al 📍Chocohotel Via Campo di Marte, 130, 06124 Perugia PG 🛏️ Ci troviamo nell’hotel a tema cioccolato, dove anche le camere saranno a base di cioccolato 🍫 Da non perdere assolutamente la Choco Colazione, un vero e proprio un all you can eat di cioccolato 💶 Si potrà fare colazione anche se non ospiti dell’hotel al...
@antoniodimaiolo
95.7K likes • 1.1M views

🎯 Book English Tours Early

English tours are popular and can sell out. Reserve your spot in advance to avoid disappointment. InstagramReddit 🎟️

👃 Factory Smells Amazing!

Prepare for an incredible aroma as you tour the factory – it's a sensory delight! Reddit :chocolate_bar:

Quante volte ho detto cioccolato? 🍫 #perugia #tiktokumbria #tiraccontolitalia #cioccolato
@whereyouneedtobe
85.5K likes • 759.5K views
Come passare piacevolmente una mattina nei pressi di Perugia🤩 Andate a visitare 𝗟𝗔 𝗖𝗔𝗦𝗔 𝗗𝗘𝗟 𝗖𝗜𝗢𝗖𝗖𝗢𝗟𝗔𝗧𝗢 𝗣𝗘𝗥𝗨𝗚𝗜𝗡𝗔🍫 La visita guidata include: 🔹la visione del filmato Perugina🎥 ▫️la visita al museo storico 🏛️ 🔹una sessione di assaggi🍫 ▫️la visita alla fabbrica 🏭 🔹la possibilità di fare shopping al negozio💰 . . . . . . #casadelcioccolatoperugina #baciperugina #cioccolato #museo #cosafareaperugia #...
selvaggiainviaggio
78 likes • 3.1K views

👟 Comfortable Shoes Recommended

You'll be doing a fair bit of walking, so wear comfortable shoes for the tour. Reddit :athletic_shoe:

📸 Capture the Sweet Moments

While photos inside the factory may be restricted, capture the memories of the museum and tasting! Instagram :camerawithflash:

cioccolato a dieta? ma certo che si oggi vi porto con me nella casa del cioccolato perugina, un'esperienza bellissima alla scoperta di una delle eccellenze italiane #dimagrire #dieta #cioccolato
massimilianacarifano
17 likes • 1.2K views

Tips

from all over the internet

🎯 Book English Tours Early

English tours are popular and can sell out. Reserve your spot in advance to avoid disappointment. InstagramReddit 🎟️

👃 Factory Smells Amazing!

Prepare for an incredible aroma as you tour the factory – it's a sensory delight! Reddit :chocolate_bar:

👟 Comfortable Shoes Recommended

You'll be doing a fair bit of walking, so wear comfortable shoes for the tour. Reddit :athletic_shoe:

📸 Capture the Sweet Moments

While photos inside the factory may be restricted, capture the memories of the museum and tasting! Instagram :camerawithflash:

💰 Payment Methods

Be aware that some reviews mention a preference for cash or bank transfers over credit cards for certain bookings. Reddit :moneywithwings:

What Travellers Say

4.5
(3k reviews)

Reviews Summary

Visitors generally praise the Casa del Cioccolato Perugina for its engaging tours, fascinating factory insights, and delicious chocolate tastings. While some found the museum's Italian-only content a drawback and noted potential payment restrictions, the overall experience is highly recommended, especially for families and chocolate lovers.

"Really good tour. First part is sat down listening to a lady speak (who was excellent) and a video. Then a look at the exhibits in the museum. Best bit was then the factory tour which takes place on a kind of enclosed, raised walkway. Fascinating. My kids loved seeing the robots packing chocolates. Finishes with an opportunity to taste the range. Very well done and a good 2 hour experience."

Paul Davis

"They came highly recommended, but very disappointing!! Please don’t waste your money here. They are not willing to accommodate or help you. Wanted to book a private tour in English, cost over 600E for a tour and private class. Won’t take a credit card, wanted my bank information….. Booked a tour at Lindt in Switzerland and very helpful and worked with you!!! Someone told me about another chocolate factory in Perugia called Be Well… great people…very nice…."

Michelle L

"We went there without any appointment. But lucky us, we still got a chance to join an Italian group to visit the factory. Although we don’t speak any Italian, the guide lady was super friendly and nice! She played an introduction video in English and explained to us in English as well. And the workers at the factory look so happy.
Last but not least, the entire factory smells sooooooo yummy 😋
Highly recommend to visit! We had a lot of fun there. Of course, it would be better to check their schedule before going, they have English tour as well."

Hata Hata

What People Like

Engaging factory tour
Delicious chocolate tasting
Fascinating historical museum

What People Dislike

Italian-only museum content
Potential payment issues

Frequently Asked Questions

🚇 🗺️ Getting There

The Casa del Cioccolato Perugina is located at Viale S. Sisto, 207/C, 06132 Perugia PG. You can reach it by car, taxi, or local bus services from the city center. It's a short drive from Perugia. Instagram

Yes, there is typically parking available for visitors at the Casa del Cioccolato Perugina. It's advisable to check their official website or call ahead for specific details regarding parking availability, especially during peak seasons. Reddit

Yes, you can visit without a car. Local buses connect Perugia city center to the area, and taxis are also readily available. Planning your public transport route in advance is recommended. Instagram

The Casa del Cioccolato Perugina is generally open Monday to Saturday, from 9:00 AM to 1:00 PM and 2:00 PM to 5:30 PM. They are typically closed on Sundays and public holidays. Instagram

While specific accessibility details can vary, the tour generally involves walking and viewing areas. It's best to contact the venue directly to inquire about specific accessibility accommodations for visitors with disabilities. Instagram

🎫 🎫 Tickets & Entry

Adult tickets are typically around €10, with a reduced price of €8 for visitors aged 13-17 and groups of 10 or more. Children accompanied by an adult may also have a reduced rate. InstagramReddit

It is highly recommended to book tickets in advance, especially if you require an English-speaking tour, as these can fill up quickly. Booking ahead ensures your spot and a smoother experience. InstagramReddit

Yes, they offer guided tours that include a historical museum visit, a video presentation, and a walk through the factory. English tours are available but need to be booked in advance. TikTokInstagramReddit

The tour typically includes a historical film, a visit to the museum, a guided walk through the factory, and a chocolate tasting session. TikTokInstagramReddit

While it might be possible to purchase tickets on the day, it's not guaranteed, especially for English tours. Booking in advance is strongly advised to secure your preferred time slot and language. Reddit+1

🎫 🍫 Onsite Experience

The tour starts with a video and museum visit, followed by a walk through the factory where you can see production processes. It concludes with a chocolate tasting. TikTokInstagramReddit

The tour is guided, but due to noise in the factory, the guide may wait until the end to answer questions. The museum portion is also guided. Reddit

You will see parts of the production process, including robots packing chocolates. However, depending on the day and production schedule, you might not see all machines actively running. TikTokReddit

Yes, a highlight of the tour is the chocolate tasting session where you can sample various Perugina products. TikTokReddit

The guided tour typically lasts about an hour and a half to two hours, including the museum visit, factory walk, and tasting. TikTokReddit

🍽️ 🛍️ Shopping & Dining

Yes, there is a shop where you can purchase Perugina chocolates and related merchandise. Some visitors noted it was a 'Nestle' store, selling a variety of products. TikTokReddit

The shop offers a wide selection of Perugina chocolates, including Baci Perugina and other popular items, making it a great place to pick up souvenirs or treats. TikTok

The primary focus is on the chocolate experience. While there might not be a full-service restaurant, the tasting session offers a sweet indulgence. Nearby cafes or restaurants in Perugia would be options for a full meal. TikTok

You can expect to find a variety of Perugina chocolates, gift boxes, and possibly branded merchandise. Some reviews mention a broader 'Nestle' store experience. TikTokReddit

The shop offers a range of products, and while specific bulk purchasing options aren't detailed, it's a good place to stock up on your favorite Perugina treats. TikTok

📸 📸 Photography

Photography may be restricted in certain areas of the factory due to production processes and safety regulations. However, you can usually take photos in the museum and tasting areas. InstagramReddit

The museum exhibits, the giant Bacio replica, and the tasting area are great for photos. The exterior of the building and the surrounding area also offer picturesque opportunities. Instagram+1

While direct factory floor photography might be limited, the tasting session and the museum displays provide excellent opportunities to capture the essence of the chocolate experience. TikTokInstagram

Visitors are encouraged to capture the historical displays, the iconic Baci, and the joy of the tasting experience. Focus on the visual appeal of the chocolate and the brand's heritage. Instagram+1

A smartphone with a good camera is usually sufficient for capturing the highlights. If you're a photography enthusiast, a dedicated camera can offer more flexibility, but check any specific restrictions. Instagram

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