Ssamzigil Seoul
A unique spiral complex in Seoul's Insadong, featuring over 70 artisan shops selling handmade crafts and art.

Highlights
Must-see attractions

Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed browsing
Ssamzigil Seoul
Best Time
Fewer crowds, more relaxed browsing

Highlights
Must-see attractions
A unique spiral complex in Seoul's Insadong, featuring over 70 artisan shops selling handmade crafts and art.
"Discover unique handmade treasures and enjoy a quirky architectural experience at Ssamzigil!"
🚶♀️ Wander the Ramps
Explore every level of the spiral walkway to find all the unique shops and art.
🎁 Souvenir Hunting
Perfect spot for unique, handmade souvenirs you won't find elsewhere.
Highlights
Discover the most iconic attractions and experiences

Handmade Treasures
Throughout the complex
Discover unique, handcrafted items from over 70 shops, from traditional crafts to modern art.
The Spiral Walkway
Exterior ramps
Ascend the distinctive outdoor spiral ramp, offering charming views and a unique architectural experience.

Craft Workshops
Various studios
Engage in hands-on experiences like pottery, calligraphy, or caricature drawing.

The Poop Cafe
Top floor
A quirky and memorable stop for themed drinks and snacks with a playful atmosphere.
Planning Your Visit
Embrace the Spiral
Insadong's Artistic Heart
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🚶♀️ Wander the Ramps
Explore every level of the spiral walkway to find all the unique shops and art.
🎁 Souvenir Hunting
Perfect spot for unique, handmade souvenirs you won't find elsewhere.
Besides Insadong/Ssamzigil, are there any other areas/shops to check out for handmade things (clothing, jewelry, art, etc.) by local makers/artists?
Any Korean art shows/makers markets
🎨 Try a Craft Class
Book a workshop for a fun, hands-on experience with local artisans.
💩 Quirky Cafe Stop
Don't miss the famous 'Poop Cafe' for a fun, themed break.
Seoul trip for WEIRD things!
Tips
from all over the internet
🚶♀️ Wander the Ramps
Explore every level of the spiral walkway to find all the unique shops and art.
🎁 Souvenir Hunting
Perfect spot for unique, handmade souvenirs you won't find elsewhere.
🎨 Try a Craft Class
Book a workshop for a fun, hands-on experience with local artisans.
💩 Quirky Cafe Stop
Don't miss the famous 'Poop Cafe' for a fun, themed break.
📍 Insadong Hub
Combine your visit with nearby palaces and traditional tea houses.
What Travellers Say
Reviews Summary
Visitors rave about Ssamzigil's unique spiral architecture and the abundance of charming handmade crafts. It's praised as a fantastic spot for finding unique souvenirs and experiencing local artistry. Some find the food options limited, and the novelty of the Poop Cafe might not appeal to everyone.
"This is a great little arts and crafts store location with some cool stores. There is some food and a donut place on the top floor. We bought a few items throughout the mall and had a nice drink from the donut place. Our hotel nearby gave us coupons as well to use here. Recommend this place for little souvenirs to bring back home."
Andrew H
"Local shopping and art craft stores. We liked the unique design of this place which is type of an open air shopping center. While the stores were very cute, there were many high school students who were walking around. It was nice to experience such daily atmosphere."
Lebriz Erdemir
"Such a fun place to look for souvenirs! So many handmade arts and crafts stores with lots of opportunities to make your own items! Check it out when you’re in Insadong!"
Jonathan Lee
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Ssamzigil is easily accessible via public transport. Take the Seoul Subway Line 3 to Anguk Station and use Exit 6. It's a short walk from there, right in the heart of Insadong.
Yes, Ssamzigil is located in the vibrant Insadong neighborhood, making it a perfect stop after visiting Gyeongbokgung Palace or exploring traditional Korean tea houses.
Gyeongbokgung Palace is a pleasant walk away from Ssamzigil, allowing you to combine sightseeing with shopping and cultural exploration.
Line 3 to Anguk Station is the most direct route. Other lines might require a transfer but are also viable options depending on your starting point in Seoul.
While there might be paid parking lots in the Insadong area, using public transportation is highly recommended due to potential traffic and limited parking availability.
🎫 🎫 Tickets & Entry
No, entry to Ssamzigil itself is free. You only pay for any items you purchase from the shops or for specific craft workshops.
Ssamzigil typically opens around 10:30 AM and closes around 9:00 PM, but individual shop hours may vary slightly. It's best to check closer to your visit.
The shops within Ssamzigil do not have admission fees. You are free to browse and explore the diverse range of handmade goods.
It's highly recommended to book craft classes in advance, especially during peak seasons, to secure your spot. Information is usually available on their website or directly from the studios.
Ssamzigil generally remains open on most public holidays, though some individual shops might have adjusted hours. It's advisable to confirm closer to the date.
🎫 🛍️ Shopping & Crafts
You'll find a wide array of handmade items, including traditional Korean crafts, ceramics, jewelry, artwork, stationery, clothing, and unique souvenirs.
Prices vary depending on the artisan and the item. While some items can be premium due to their handmade nature, you can also find affordable unique gifts and souvenirs.
Haggling is generally not common in Ssamzigil's shops, as most prices are fixed. However, it never hurts to politely inquire, especially for larger purchases.
Yes, Ssamzigil hosts various craft workshops where you can try your hand at pottery, calligraphy, accessory making, and more.
Ssamzigil is an excellent destination for unique Korean souvenirs, offering a more authentic and artistic selection than typical tourist shops.
🍽️ ☕ Food & Dining
Ssamzigil has a few cafes and eateries, most notably the quirky 'Poop Cafe' on the top floor, offering themed drinks and snacks.
The Poop Cafe is a unique experience for its novelty and themed treats. It's a fun, lighthearted stop, especially if you enjoy quirky cafes.
While Ssamzigil itself focuses more on crafts and cafes, the surrounding Insadong area is rich with traditional Korean restaurants and tea houses.
Options might be limited within Ssamzigil itself. Exploring the wider Insadong area will offer more diverse culinary choices, including vegetarian-friendly Korean dishes.
Cafes and snack bars within Ssamzigil are moderately priced. For more substantial meals, the surrounding Insadong area offers a range of prices from budget-friendly to mid-range.
📸 📸 Photography
The exterior spiral ramp offers unique architectural shots. Look for interesting shop displays, artisan creations, and the quirky 'Poop Cafe' for memorable photos.
Generally, photography is allowed for personal use, but it's always polite to ask shop owners before taking extensive photos of their merchandise.
Weekday afternoons offer softer light and fewer people, making it easier to capture clear shots. Golden hour can also provide beautiful lighting on the exterior.
Drone photography is typically not permitted in densely populated urban areas like Insadong due to safety and privacy regulations.
It's best practice to ask for permission before photographing individuals, especially if they are the focus of your shot.
For Different Travelers
Tailored advice for your travel style
👨👩👧 Families with Kids
Consider participating in a family-friendly craft workshop if available, allowing kids to create their own souvenirs. The open-air nature of the ramps can be enjoyable, but keep a close eye on younger children. The surrounding Insadong area also offers cultural experiences like traditional games and performances that can complement a visit.
🎨 Art & Craft Enthusiasts
Take your time to chat with the artists if they are present; many are happy to share insights into their creative process. Don't miss the opportunity to participate in a craft workshop to get a hands-on feel for Korean artistry. It's the perfect place to find authentic, one-of-a-kind pieces that tell a story.
🎁 Souvenir Shoppers
Browse through the shops for handcrafted jewelry, ceramics, art prints, custom stationery, and traditional Korean crafts. These items make for more thoughtful gifts and personal keepsakes that truly represent Korean artistry. The spiral layout ensures you won't miss any of the diverse offerings.
Deep Dives
In-depth insights and expert knowledge
The Unique Architecture of Ssamzigil
The spiral walkway is more than just a path; it's an integral part of the visitor experience. As you ascend, you'll discover over 70 small shops and studios, each offering a distinct collection of handmade goods. The layout ensures that no shop is overlooked, inviting a leisurely exploration that can easily take an hour or more. This continuous flow is a key feature that sets Ssamzigil apart from conventional malls.
This innovative structure has made Ssamzigil a landmark in Insadong, attracting tourists and locals alike who appreciate its artistic and functional design. It’s a testament to how architecture can enhance the shopping and cultural experience, making it memorable and engaging. The building itself is a work of art, complementing the handmade creations found within.
Discovering Handmade Treasures
Unlike mass-produced souvenirs, the items at Ssamzigil carry the personal touch of their creators. This makes it an ideal place to find meaningful gifts or mementos from your trip to Seoul. Many artists are present in their shops, offering a chance to learn about their craft and the inspiration behind their work.
Beyond just shopping, Ssamzigil offers opportunities for hands-on craft experiences. Several studios within the complex provide workshops where visitors can try their hand at making their own souvenirs, such as pottery, leather goods, or personalized accessories. These classes offer a deeper connection to Korean artistry and are a fun activity for individuals and groups.
The Quirky Charm of the Poop Cafe
Visitors can enjoy a range of drinks and desserts, many of which are creatively presented with the cafe's signature motif. From coffee served in miniature toilet mugs to pastries shaped like… well, you guessed it, the Poop Cafe offers a fun and Instagrammable experience. It’s a conversation starter and a unique way to inject some humor into your travels.
While the theme might be unconventional, the cafe is a popular stop for those seeking novelty and a good laugh. It’s a testament to Seoul's vibrant and diverse cafe culture, where even the most unexpected themes can be turned into a charming destination. Don't be shy; embrace the silliness and enjoy the unique atmosphere!
Social
from TikTok, Instagram & Reddit