Wilbur's of Maine Chocolate Factory
Indulge in world-class, handmade chocolates at Wilbur's, a beloved Maine institution with a fascinating factory viewing window.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Fewer crowds, more relaxed browsing
Wilbur's of Maine Chocolate Factory
Best Time
Fewer crowds, more relaxed browsing
Highlights
Must-see attractions
Indulge in world-class, handmade chocolates at Wilbur's, a beloved Maine institution with a fascinating factory viewing window.
"The chocolate tastes rich and homemade. The shipment arrived quickly. My Mother loved all the assorted chocolate!"
🎯 Taste the Best!
The cashew turtle is a standout! Rich, homemade chocolate perfection.
👀 Peek Behind the Scenes
Don't miss the factory viewing window for a sweet glimpse into chocolate making!
Quick Facts
Hours
Rating
4.7 · 416 reviews
Type
Chocolate Shop
Website
wilburs.comHighlights
Discover the most iconic attractions and experiences
Handmade Cashew Turtle
Display Case
Rich, homemade chocolate with perfectly roasted cashews. A must-try for any chocolate connoisseur.
Chocolate Factory Viewing Window
Factory Area
Watch the magic happen! See how your favorite treats are crafted right before your eyes.
Assorted Chocolate Box
Store
A delightful selection of Wilbur's finest chocolates, perfect for gifting or indulging.
Plans like a pro.
Thinks like you
Planning Your Visit
Sweet Tooth Alert!
Factory Fun & Views
Best Times
Insider Tips
from TikTok, Instagram & Reddit
🎯 Taste the Best!
The cashew turtle is a standout! Rich, homemade chocolate perfection.
👀 Peek Behind the Scenes
Don't miss the factory viewing window for a sweet glimpse into chocolate making!
🎁 Perfect for Gifts
Beautifully packaged chocolates make for fantastic gifts.
🚗 Convenient Location
Easy to find and a great stop on an East Coast scenic drive.
Tips
from all over the internet
🎯 Taste the Best!
The cashew turtle is a standout! Rich, homemade chocolate perfection.
👀 Peek Behind the Scenes
Don't miss the factory viewing window for a sweet glimpse into chocolate making!
🎁 Perfect for Gifts
Beautifully packaged chocolates make for fantastic gifts.
🚗 Convenient Location
Easy to find and a great stop on an East Coast scenic drive.
What Travellers Say
Reviews Summary
Visitors consistently praise Wilbur's of Maine for its exceptionally delicious, homemade chocolates, with many calling it the 'best chocolate in the world.' The friendly staff and the fascinating factory viewing window are also frequently mentioned highlights. While some reviews touch on unrelated social commentary, the overwhelming sentiment is positive regarding the quality of the confections and the overall shopping experience.
"What a wonderful shop in a convenient location. The amount of delicious candies and goods they had was incredible. I wanted to buy one of everything! I settled on a cashew turtle from the display case (as we were essentially eating our way up the east coast and I had to pace myself). It was delicious. Definitely stop in and enjoy the goodies and amazing team that keep the doors open!"
Achlee Blackwelder
"Both ladies I spoke with were extremely nice and helpful. The chocolate tastes rich and homemade. The shipment arrived quickly. My Mother loved all the assorted chocolate, she has only tried the fudge so far but says it's fantastic. I will definitely use them again."
Alicia Ayre
"The chocolate was excellent. Tasted better than anything you can get from Hershey or similar. I could have done with a little less wokeness while there. But the candy was good despite that."
Randy Thibodeau
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
Wilbur's is conveniently located in Freeport, Maine, making it an easy stop along scenic Route 1. Many visitors find it a perfect addition to their East Coast road trip adventures.
Yes, there is typically ample parking available at the factory location, making it easy to access the shop and enjoy your chocolate treats.
Absolutely! Wilbur's is a fantastic destination for a day trip, especially if you're exploring the charming towns of coastal Maine. It pairs well with other local attractions.
🎫 🎫 Tickets & Entry
No tickets are required to enter Wilbur's of Maine Chocolate Factory. You can freely browse the shop and enjoy the viewing window.
Opening hours can vary seasonally, so it's always best to check their official website or social media for the most up-to-date information before your visit.
There is no admission fee to view the chocolate-making process through the factory window. It's a free and fun experience for all visitors.
Yes, Wilbur's offers online ordering and shipping, so you can enjoy their delicious chocolates even if you can't visit in person.
🎫 🧭 Onsite Experience
Wilbur's boasts an incredible variety, including handmade chocolates, fudge, malt balls, and seasonal specialties. Their cashew turtle is a highly recommended treat.
Yes, there is a viewing window that allows visitors to see the chocolate-making process in action, which is a highlight for many.
While chocolate is their specialty, Wilbur's also offers a selection of other candies and related goods, ensuring there's something for everyone.
Absolutely! Their beautifully packaged chocolates and unique candy selections make for wonderful souvenirs or gifts to bring home.
Visitors consistently describe the atmosphere as lovely and welcoming, with friendly staff eager to help you find your perfect treat. +1
🍽️ 🍽️ Food & Dining
Wilbur's is primarily a chocolate shop and factory, not a full-service restaurant. However, they offer a wide array of delicious chocolate treats to enjoy on-site or take away.
While their focus is on chocolate, they may offer some beverages. It's best to inquire directly or check their offerings upon arrival.
Yes, Freeport has a variety of dining options, from casual eateries to more formal restaurants, perfect for complementing your chocolate indulgence.
📸 📸 Photography
Generally, photography is allowed for personal use, especially to capture the beautiful displays and the factory viewing window. Be mindful of other visitors and staff.
The chocolate displays, the factory viewing window, and any beautifully packaged treats make for great photo opportunities.
While not explicitly stated, it's always good practice to avoid intrusive photography, especially if it interferes with operations or other guests' experiences.
Social
from TikTok, Instagram & Reddit