
JFG Coffee Sign
A historic Knoxville icon, the JFG Coffee Sign offers a glimpse into the city's past and a memorable photo opportunity.
Highlights
Must-see attractions
Social
From TikTok & Reddit
Best Time
Best light for photos

JFG Coffee Sign
Best Time
Best light for photos
Highlights
Must-see attractions
A historic Knoxville icon, the JFG Coffee Sign offers a glimpse into the city's past and a memorable photo opportunity.
"Bring hot coffee and look at the sign. Got it going on."

📸 Best Photo Spots
Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign.
☕ Bring a Coffee
Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do!

Quick Facts
Rating
5 · 3 reviews
Type
Historical Landmark
Highlights
Discover the most iconic attractions and experiences

The JFG Coffee Sign
Severe Avenue Overlook
A historic Knoxville icon, this sign boasts a legacy dating back to the 1950s. It's a must-see for any visitor.

Historic Significance
Learn about JFG Coffee's deep roots in Knoxville since 1926 and the sign's journey through the city's development.
Plans like a pro.
Thinks like you
Planning Your Visit
Iconic Knoxville Landmark
Prime Viewing Spots
Best Times
Insider Tips
from TikTok, Instagram & Reddit
📸 Best Photo Spots
Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign.
☕ Bring a Coffee
Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do!
JFG sign being removed??
A friend just sent me this pic, any clue why this is coming down?
🚶♀️ Riverside Reading Nook
Enjoy a quiet moment reading under the sign near the TN River. Park at Shriner's lot or street level.
Favorite places to read?
You can read up under the JFG sign by the TN river. Park in the Shriner's lot (Kerbela Temple next to the Regal Corp Headquarters downtown) or on the street at the bottom of the hill just on the south end of the Gay St. Bridge. Walk up the hill toward the JFG sign using the sets…
Tips
from all over the internet
📸 Best Photo Spots
Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign.
☕ Bring a Coffee
Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do!
🚶♀️ Riverside Reading Nook
Enjoy a quiet moment reading under the sign near the TN River. Park at Shriner's lot or street level.
What Travellers Say
Reviews Summary
Visitors consistently praise the JFG Coffee Sign as an iconic and historic Knoxville landmark. Many appreciate its nostalgic charm and the great photo opportunities it provides, especially from the Severe Avenue overlook. Some note its historical significance and the local tradition of enjoying coffee while viewing it.
"I bring all my coworkers here. Bring hot coffee and look at the sign. Got it going on."
j d
""
Steve Alban
""
No Name
What People Like
What People Dislike
Frequently Asked Questions
🚇 🗺️ Getting There
The JFG Coffee Sign is best viewed from the hill on Severe Avenue. Parking is available nearby, and some visitors suggest parking in the Shriner's lot or on the street at the bottom of the hill near the Gay Street Bridge.
While specific public transport routes directly to the overlook might be limited, Knoxville has a bus system. Check with the local transit authority for routes that get you closest to the downtown area near Severe Avenue.
Yes, if you are in the downtown Knoxville area, it's possible to walk to the sign's viewing area, especially if you are near the Gay Street Bridge.
🎫 🎫 Tickets & Entry
No, viewing the JFG Coffee Sign is free and accessible to the public. It's an outdoor landmark.
The JFG Coffee Sign can be viewed at any time, though it is most impressive when illuminated in the evening.
There is no admission fee to see the JFG Coffee Sign. It's a public landmark for everyone to enjoy.
📸 📸 Photography
For clear, well-lit photos, daytime is ideal. However, many visitors find the sign particularly striking when it's illuminated at night.
The overlook on Severe Avenue provides a great vantage point for capturing the sign with the city skyline in the background.
Drone regulations vary by location. Always check local FAA guidelines and city ordinances before flying a drone in the Knoxville area.
You may also like
Chilhowee Park and Exposition Center
Suttree Landing Park Knoxville
First Presbyterian Church
International Friendship Bell Oak Ridge

Gay Street Bridge

Volunteer Landing Knoxville
Chilhowee Park and Exposition Center
Suttree Landing Park Knoxville
First Presbyterian Church
International Friendship Bell Oak Ridge

Gay Street Bridge

Volunteer Landing Knoxville
Great Smoky Arts & Crafts Community

Ijams Nature Center Knoxville

South Knoxville Sevier Avenue Corridor
The Old Mill

Social
from TikTok, Instagram & Reddit