JFG Coffee Sign - Image 1
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JFG Coffee Sign

5
·3 reviews·Knoxville, United States

A historic Knoxville icon, the JFG Coffee Sign offers a glimpse into the city's past and a memorable photo opportunity.

Highlights

Highlights

Must-see attractions

Social content

Social

From TikTok & Reddit

Best Time

Daytime

Best light for photos

CrowdLow
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JFG Coffee Sign - Image 1

JFG Coffee Sign

Best Time

Daytime

Best light for photos

CrowdLow
Highlights

Highlights

Must-see attractions

A historic Knoxville icon, the JFG Coffee Sign offers a glimpse into the city's past and a memorable photo opportunity.

5
(3 reviews)

"Bring hot coffee and look at the sign. Got it going on."

Vertical photo
TIP

📸 Best Photo Spots

Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign.

☕ Bring a Coffee

Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do!

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Highlights

Discover the most iconic attractions and experiences

The JFG Coffee Sign

The JFG Coffee Sign

Severe Avenue Overlook

A historic Knoxville icon, this sign boasts a legacy dating back to the 1950s. It's a must-see for any visitor.

Historic Significance

Historic Significance

Learn about JFG Coffee's deep roots in Knoxville since 1926 and the sign's journey through the city's development.

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Planning Your Visit

Iconic Knoxville Landmark

The JFG Coffee Sign is a beloved Knoxville landmark with a rich history. Originally erected in the 1950s, it's a symbol of the city's heritage. Plan your visit to capture this piece of local history.

Prime Viewing Spots

Discover the best vantage points for viewing the JFG Coffee Sign. While its location has changed, several spots offer great photo opportunities and a chance to soak in the atmosphere. Consider the hill on Severe Avenue for panoramic views.

Best Times

When
Daytime
Why
Best light for photos
Crowd
Low
When
Evening
Why
Sign lights up beautifully
Crowd
Medium

Insider Tips

from TikTok, Instagram & Reddit

The history behind Knoxville's famous JFG sign #downtownknoxville #knoxville #coffee
@wbir
33 likes • 1.3K views

📸 Best Photo Spots

Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign. TikTok

☕ Bring a Coffee

Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do! Reddit

The famous JFG sign in Knoxville was taken down on Monday leaving many wondering if it would come back and where it could go. JFG Coffee has been a part of Knoxville’s identity since 1926 when it moved its operations from Morristown. As of Thursday, Mayor Kincannon said the city is working to find a new location where it can be seen. “I am happy to say that we have pulled together several key pl...
wbirchannel10
206 likes • 9.5K views
reddit.com

JFG sign being removed??

🚶‍♀️ Riverside Reading Nook

Enjoy a quiet moment reading under the sign near the TN River. Park at Shriner's lot or street level. Reddit

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Favorite places to read?

Tips

from all over the internet

📸 Best Photo Spots

Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign. TikTok

☕ Bring a Coffee

Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do! Reddit

🚶‍♀️ Riverside Reading Nook

Enjoy a quiet moment reading under the sign near the TN River. Park at Shriner's lot or street level. Reddit

What Travellers Say

5
(3 reviews)

Reviews Summary

Visitors consistently praise the JFG Coffee Sign as an iconic and historic Knoxville landmark. Many appreciate its nostalgic charm and the great photo opportunities it provides, especially from the Severe Avenue overlook. Some note its historical significance and the local tradition of enjoying coffee while viewing it.

"I bring all my coworkers here. Bring hot coffee and look at the sign. Got it going on."

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Steve Alban

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No Name

What People Like

Iconic Knoxville landmark
Great photo opportunities
Nostalgic charm

What People Dislike

Limited amenities nearby

Frequently Asked Questions

🚇 🗺️ Getting There

The JFG Coffee Sign is best viewed from the hill on Severe Avenue. Parking is available nearby, and some visitors suggest parking in the Shriner's lot or on the street at the bottom of the hill near the Gay Street Bridge. TikTokReddit

While specific public transport routes directly to the overlook might be limited, Knoxville has a bus system. Check with the local transit authority for routes that get you closest to the downtown area near Severe Avenue. TikTok

Yes, if you are in the downtown Knoxville area, it's possible to walk to the sign's viewing area, especially if you are near the Gay Street Bridge. Reddit

🎫 🎫 Tickets & Entry

No, viewing the JFG Coffee Sign is free and accessible to the public. It's an outdoor landmark. TikTok

The JFG Coffee Sign can be viewed at any time, though it is most impressive when illuminated in the evening. TikTok

There is no admission fee to see the JFG Coffee Sign. It's a public landmark for everyone to enjoy. TikTok

📸 📸 Photography

For clear, well-lit photos, daytime is ideal. However, many visitors find the sign particularly striking when it's illuminated at night. TikTok

The overlook on Severe Avenue provides a great vantage point for capturing the sign with the city skyline in the background. TikTok

Drone regulations vary by location. Always check local FAA guidelines and city ordinances before flying a drone in the Knoxville area. TikTok

For Different Travelers

Tailored advice for your travel style

👨‍👩‍👧 Families with Kids

The JFG Coffee Sign is a straightforward, free attraction that families can easily incorporate into a day of exploring Knoxville. While there aren't specific play areas, the novelty of a large, historic sign can be engaging for children. The overlook on Severe Avenue offers space for kids to move around a bit while parents take photos. TikTok Consider making it a quick stop during a drive through downtown or as part of a picnic lunch in a nearby park. The sign's history can also be a simple way to introduce kids to local heritage. TikTok

📸 Photographers

The JFG Coffee Sign is a popular subject for photographers, offering opportunities for both daytime and nighttime shots. The Severe Avenue overlook provides a commanding view, perfect for capturing the sign with the city as a backdrop. TikTok For evening shoots, the sign's illumination creates a dramatic effect. TikTok Consider experimenting with different focal lengths to capture the sign in its entirety or focus on its iconic lettering. The surrounding urban environment also offers complementary elements for creative compositions.

Deep Dives

In-depth insights and expert knowledge

The History and Relocation of the JFG Coffee Sign

The JFG Coffee Sign is more than just a roadside attraction; it's a piece of Knoxville's industrial heritage. JFG Coffee has been a significant part of the city's identity since 1926, originally moving its operations to Knoxville. The iconic sign, which famously proclaimed 'the best part of the meal,' was first erected in the 1950s. Its original location was near the Gay Street Bridge, a prominent spot that made it a familiar sight for many residents and visitors. TikTok

In recent years, the sign underwent a significant relocation. In 2012, it was moved to its current prominent position on the hill on Severe Avenue, offering a new perspective and a more expansive view of the Knoxville skyline. This move ensured the sign's preservation and continued visibility, allowing new generations to appreciate its historical significance. TikTok The city has been committed to finding suitable locations for this beloved landmark, demonstrating its importance to the local community. Instagram

Experiencing the JFG Coffee Sign Today

Visiting the JFG Coffee Sign offers a simple yet rewarding experience, especially for those interested in local history and iconic landmarks. Many visitors enjoy bringing a hot coffee to sip while taking in the view, a practice that has become a local tradition. Reddit The Severe Avenue overlook provides an excellent vantage point, allowing you to appreciate the sign's scale and its integration with the surrounding urban landscape. It's a popular spot for photography, with the sign looking particularly striking when illuminated after dark. TikTok

For those seeking a more tranquil experience, the area near the Tennessee River, below the sign, offers a peaceful spot for reading or reflection. Visitors can park in the Shriner's lot or on the street at the bottom of the hill. Reddit This accessibility and the free nature of viewing the sign make it an easy addition to any Knoxville itinerary, offering a tangible connection to the city's past. TikTok

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