JFG Coffee Sign
A historic Knoxville icon, the JFG Coffee Sign offers a glimpse into the city's past and a memorable photo opportunity.
Highlights
Must-see attractions
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JFG Coffee Sign
Best Time
Best light for photos
Highlights
Must-see attractions
A historic Knoxville icon, the JFG Coffee Sign offers a glimpse into the city's past and a memorable photo opportunity.
"Bring hot coffee and look at the sign. Got it going on."
📸 Best Photo Spots
Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign.
☕ Bring a Coffee
Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do!
Highlights
Discover the most iconic attractions and experiences
The JFG Coffee Sign
Severe Avenue Overlook
A historic Knoxville icon, this sign boasts a legacy dating back to the 1950s. It's a must-see for any visitor.
Historic Significance
Learn about JFG Coffee's deep roots in Knoxville since 1926 and the sign's journey through the city's development.
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Planning Your Visit
Iconic Knoxville Landmark
Prime Viewing Spots
Best Times
Insider Tips
from TikTok, Instagram & Reddit
📸 Best Photo Spots
Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign.
☕ Bring a Coffee
Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do!
JFG sign being removed??
🚶♀️ Riverside Reading Nook
Enjoy a quiet moment reading under the sign near the TN River. Park at Shriner's lot or street level.
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📸 Best Photo Spots
Head to the hill on Severe Avenue for stunning panoramic views of the JFG sign.
☕ Bring a Coffee
Enhance your visit by bringing a hot coffee and enjoying the view, just like locals do!
🚶♀️ Riverside Reading Nook
Enjoy a quiet moment reading under the sign near the TN River. Park at Shriner's lot or street level.
What Travellers Say
Reviews Summary
Visitors consistently praise the JFG Coffee Sign as an iconic and historic Knoxville landmark. Many appreciate its nostalgic charm and the great photo opportunities it provides, especially from the Severe Avenue overlook. Some note its historical significance and the local tradition of enjoying coffee while viewing it.
"I bring all my coworkers here. Bring hot coffee and look at the sign. Got it going on."
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Frequently Asked Questions
🚇 🗺️ Getting There
The JFG Coffee Sign is best viewed from the hill on Severe Avenue. Parking is available nearby, and some visitors suggest parking in the Shriner's lot or on the street at the bottom of the hill near the Gay Street Bridge.
While specific public transport routes directly to the overlook might be limited, Knoxville has a bus system. Check with the local transit authority for routes that get you closest to the downtown area near Severe Avenue.
Yes, if you are in the downtown Knoxville area, it's possible to walk to the sign's viewing area, especially if you are near the Gay Street Bridge.
🎫 🎫 Tickets & Entry
No, viewing the JFG Coffee Sign is free and accessible to the public. It's an outdoor landmark.
The JFG Coffee Sign can be viewed at any time, though it is most impressive when illuminated in the evening.
There is no admission fee to see the JFG Coffee Sign. It's a public landmark for everyone to enjoy.
📸 📸 Photography
For clear, well-lit photos, daytime is ideal. However, many visitors find the sign particularly striking when it's illuminated at night.
The overlook on Severe Avenue provides a great vantage point for capturing the sign with the city skyline in the background.
Drone regulations vary by location. Always check local FAA guidelines and city ordinances before flying a drone in the Knoxville area.
For Different Travelers
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👨👩👧 Families with Kids
📸 Photographers
Deep Dives
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The History and Relocation of the JFG Coffee Sign
In recent years, the sign underwent a significant relocation. In 2012, it was moved to its current prominent position on the hill on Severe Avenue, offering a new perspective and a more expansive view of the Knoxville skyline. This move ensured the sign's preservation and continued visibility, allowing new generations to appreciate its historical significance. The city has been committed to finding suitable locations for this beloved landmark, demonstrating its importance to the local community.
Experiencing the JFG Coffee Sign Today
For those seeking a more tranquil experience, the area near the Tennessee River, below the sign, offers a peaceful spot for reading or reflection. Visitors can park in the Shriner's lot or on the street at the bottom of the hill. This accessibility and the free nature of viewing the sign make it an easy addition to any Knoxville itinerary, offering a tangible connection to the city's past.
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