21 Things to Do in Times Square
Discover the dazzling heart of NYC with these top things to do in Times Square! From the iconic New Year's Eve Ball at One Times Square to immersive experiences like Rise NY and the Museum of Broadway, there's magic around every corner. Catch the nightly Midnight Moment digital art show, snag a free billboard pic, or simply soak in the electric atmosphere. Perfect for first-time visitors and those seeking iconic NYC sights, explore the vibrant energy of the Crossroads of the World.
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We've done exactly what you would have done—spent hours scrolling through TikTok, Instagram, and Reddit to find the absolute best experiences. These 26 recommendations come from real travelers sharing their unfiltered takes, hidden gems, and insider secrets. No travel agency fluff, just the wisdom of people who've actually been there. This is how everyone really plans their trips these days.
Get an unparalleled view of the iconic New Year's Eve Ball and the surrounding cityscape from the newly opened observation deck at One Times Square.
Tip: Tickets start at $28, and there are different tiers for experiences.
Witness Times Square transform nightly into a canvas for contemporary art, with over 90 billboards syncing up for a dazzling digital art show.
Tip: The art show runs nightly from 11:57 PM to midnight and changes monthly.
Experience New York City like never before on a thrilling flying theater ride that combines immersive art with a simulated flight over the city.
Tip: This attraction is described as a must-see and a fun experience for all ages.
Catch a glimpse of the giant numerals that mark the upcoming New Year, a festive sight that adds to the iconic Times Square atmosphere.
Tip: These are often displayed leading up to New Year's Eve.
Leave your mark on Times Square by writing your wishes on confetti that will be part of the New Year's Eve celebration.
Tip: This activity is typically available leading up to New Year's Eve.
Dive into the rich history and vibrant legacy of Broadway at this interactive museum, celebrating the magic of theater.
Tip: A great stop for theater enthusiasts looking to learn more about the Great White Way.
Discover a treasure trove of plays, scripts, and theater-related literature at this iconic bookstore, a haven for theater lovers.
Tip: A perfect spot to find unique souvenirs or delve deeper into theatrical works.
Engage with 'The Hum,' an art installation that offers a unique sensory experience within the bustling environment of Times Square.
Tip: Look for this art piece to add an unexpected artistic encounter to your visit.
Score a free spot on a Times Square billboard by utilizing a clever hack at the T-Mobile store.
Tip: Find the T-Mobile store, take a horizontal picture of yourself, and follow the instructions to get featured.
Find a wide array of New York City-themed souvenirs and gifts to bring a piece of the Big Apple home with you.
Tip: A great place to pick up mementos for friends and family.
Soak in a stunning, free view of Times Square at night from this rooftop bar, offering a magical perspective of the city lights.
Tip: No ticket or drink purchase is required to enjoy the view.
Experience engaging and imaginative performances designed for young audiences and families in the heart of Times Square.
Tip: Located on 42nd Street, this theater offers unique shows and activities for kids.
Immerse yourself in the dazzling spectacle of Times Square after dark, when the vibrant lights and billboards create an unforgettable atmosphere.
Tip: Go at night for the brightest lights and most magical experience; 10-15 minutes is often enough.
Observe the diverse mix of locals and tourists from all over the world in this iconic, high-energy hub.
Tip: After midnight can offer a unique, less crowded people-watching experience.
Indulge your sweet tooth at this multi-level store dedicated to all things M&M's, featuring a rainbow of colors and unique merchandise.
Tip: A popular stop for those looking for a fun, albeit touristy, experience.
Delight in the world of Hershey's chocolate with interactive displays, themed treats, and a vast selection of chocolatey goodies.
Tip: A sweet stop for chocolate lovers, offering a unique taste of Hershey's.
Pose with lifelike wax figures of your favorite celebrities, historical figures, and pop culture icons.
Tip: A classic tourist attraction offering fun photo opportunities.
Embark on a unique sightseeing tour aboard a specially designed bus with stadium-style seating and interactive entertainment.
Tip: Combines a bus tour with live performances and city exploration.
Experience the iconic energy and dazzling lights of Times Square with a brief visit, perfect for a quick photo op.
Tip: It's a major subway hub, making it easy to slot into your itinerary.
Admire the large, festive numerals representing the upcoming year, a popular photo opportunity in Times Square.
Tip: These displays are typically temporary and appear before the New Year.
Participate in a New Year's tradition by writing your wishes on confetti that will be released during the iconic ball drop.
Tip: Look for designated spots to write your wishes on confetti before the celebration.