Airial is the only travel AI that embeds in your website and answers and guides your visitors using your content, as per your guidelines. Every answer links back to the page it came from.
Rembrandt van Rijn, 1642. The largest and most famous painting in the collection, and the only one with a room of its own. Since 2019 the restoration has been carried out in a glass studio in the gallery, so visitors watch the work as it happens.
Stay on floor 2. Four stops, and each one is a page on the museum’s site:
Yes. Under-18s are free, but everyone needs a ticket with a start time.1 Saturday 10:00 is the quietest slot.2
Every stop is on the museum’s own pages. Tap a card to read it there, or send the whole plan to your phone.
Rembrandt’s militia, lit from the left. The conservators work in a glass studio in front of the canvas, so the children can watch the restoration happen. Stand to the right for the drummer.
Take it with you. The plan, the tickets and the map, on your phone.
Email me this planShare with friendsTwo trails are paved and flat, and one viewpoint needs no walk at all. Park once at the Village lot and ride the free shuttle.1
A demo built on the museum’s public website. Not a Rijksmuseum product. Valley National Park is invented.
Travel is visual. An answer that arrives as photo cards, a ticket rail and a plan with its own pop-up does what a paragraph of text cannot, and each element carries the next step: open the page, buy the ticket, email the plan. Visitors who interact with a card or a plan are several times more likely to book than visitors who read a reply.
Every stop is on the museum’s own pages. Tap a card to read it there, or send the whole plan to your phone.
The launcher, the colours, the character and the assistant’s name and voice all follow your own site, so the guide reads as part of the museum rather than something bolted on. Every setting is yours to change, and the change is live on your page the moment you save it.
Yes. Under-18s are free, but everyone needs a ticket with a start time.1
Yes. Under-18s are free, but everyone needs a ticket with a start time.1
Yes. Under-18s are free, but everyone needs a ticket with a start time.1
Yes. Under-18s are free, but everyone needs a ticket with a start time.1
Every fact a visitor is told traces back to the page on your site it came from, so your team can trust what is being said in your name. A question your site does not answer is never guessed: the visitor gets the right person to contact instead.
Yes. The restoration is done in a glass chamber in front of the painting, so it stays on view,1 and on weekdays you can watch the conservators at work.2
The site doesn’t say, so I won’t guess. Assistance dogs are welcome;3 for other dogs, ask visitor services on +31 20 674 7000.
1The research and restoration take place in a glass chamber in front of the painting. The Night Watch remains on view to the public throughout.
2Conservators work on weekdays between 9 and 17; the chamber is lit for visitors at all times.
Every page on your site is read and indexed facet by facet: pricing, policy, advice, highlights, hours, what is nearby, and the images themselves. However specific the question, the answer comes from the right facet of the right page, with nothing invented.
Visitors explore your building floor by floor and room by room, the way your curators would walk it, with the images, the story and the things to see in each section drawn from your own pages. Which sections, which order and which images are yours to configure.
Eight alcoves of the Dutch Golden Age leading to the Night Watch: Vermeer’s Milkmaid and Little Street, Frans Hals, Jan Steen. Walk it first, before the crowds.
Petronella Oortman’s house cost as much as a real canal house. Every object was made by the same craftsmen, to scale, which is why children stand here longest.
Rembrandt’s militia company, lit from the left and the only painting with a room of its own. The restoration runs in a glass chamber in front of it, open to view.
Visitors leave with a timed route through the right rooms, tickets attached, that they email to their phone or share with the people they are coming with. A plan made in advance brings more of them through the door, and on time.
Every stop is on the museum’s own pages. Tap a card to read it there.
Rembrandt’s militia, lit from the left. The conservators work in a glass studio in front of the canvas, so the children can watch.
On rijksmuseum.nl →Every chair, teacup and painting made by the craftsmen who made the real ones. Ask the children to find the cradle.
On rijksmuseum.nl →Take it with you. The plan, the tickets and the map, on your phone.
Email me this planShare with friendsYour marketing calendar already says what matters this month: the winter exhibition, family month in the school holidays, the late openings. Written once as a guideline, the campaign leads every relevant answer with its own card, and stops the day it ends.
Yes, and November is the month to bring them: it is family month, under-18s are free, and there is a children’s route on floor 2.1
Yes. In December we open late on Fridays until 21:00, and the Gallery of Honour is candlelit after dark.
What to lead with, what never to say, the tone, the languages and how every answer should end are set by your team in plain words, and the assistant keeps to them in every conversation, including the ones that try to take it somewhere else.
Prices, hours or closures that are not on the site. No other museums.
One useful next step: tickets, the map or a plan.
I can only speak for the Rijksmuseum: adults €25, under-18s free,1 and in November the children’s route is the afternoon to have.
The same expert sits in a drawer on your website before the visit and on your WhatsApp number during it, when the question is which room, which gate or which shuttle.
Floor 2, four stops:
Thirty minutes with our team, a working assistant on your own pages within a week, and live on your website the week after.
Your website, your ticketing pages, and anything else your visitors should be answered from.
On your real content, for your team to try, correct and set the guidelines for.
Themed to your site, your guidelines applied, embedded on your pages, connected to your ticketing.
Your visitors meet the assistant, and you see what they ask from day one.
Airial is the only travel AI that embeds in your website and creates plans using your inventory, as per your guidelines.
Thirty minutes with our team, and a working solution on your own website within a week.