Travel planning is evolving. Get Airial now to stay ahead of the curve.
Search is giving way to AI answers, and travellers are changing destinations on an AI recommendation. Boards that are measured on conversions need a planner on the website itself.
of tourism boards already report organic search falling away to AI results.
of travellers have changed destination on an AI recommendation.
of boards now name conversions as the primary goal, up from 15% a year ago.
Sojern 2026 State of Destination Marketing (350+ boards) · Mindtrip, Sabre, Sojern and MMGY.
High-conversion UI, generated on the fly.
Travel is visual, and so are the answers your visitors get: an itinerary with photos, a rail of stays, a set of composed trips, each one a widget they can open, save or send. Visually compelling responses convert far better than text-only replies, so more of the people who ask go on to plan, sign up and travel.
The perfect look and feel for your website.
The launcher, the colours and the assistant’s name and character all follow your site, so the planner reads as part of the board rather than a bolt-on. Switch a colour or swap the button for a character and the change is live on your page the moment you save it.
The only travel AI that plans from your inventory and your partners.
Every answer is built from your listings, your operators, your itineraries, your events and your stories, with this quarter’s campaign line applied to every relevant reply. Nothing is suggested that is not on your site, and nothing is said that you would not say.
Our expertise comes from a deep catalogue of all your references.
The whole site is read and organised facet by facet: the route of every itinerary, prices and opening hours, the highlights, the advice buried in the body text, and every image, tagged with what it shows. One day of indexing, and an expert attends to every question.
Finally, every visitor is directed to the right page.
The right page is one of thousands on your site, and visitors scroll, search, give up and plan somewhere else. Asked in plain words, the planner finds that one page, answers from it and opens it on your website, so the content you already paid for finally brings the visit.
Lakeside cabins at Lake St Clair
Twenty cabins on the shore of Australia’s deepest lake, where the Overland Track ends and the platypus come out at dusk. Breakfast is at the lodge, dinner is on the shore, and nothing on your list needs a car.
Walk the Platypus Bay track from the door, take the ferry to Narcissus Hut, or do nothing at all and watch the light change on Mount Ida across the water.
Aligned with your campaigns and your messaging, perfectly.
Your marketing calendar already says what matters this month: the west coast campaign, the summer long days, the festival season. Written once as a guideline, each campaign leads every relevant answer in your words and stops the day it ends, with no page to rewrite and nothing to retrain.
Start on the west coast: Strahan for two nights, the Gordon River cruise and the old railway, before the summer crowds reach the east. Hobart to finish.
Start on the east coast: the long days are here, so Wineglass Bay at seven in the morning and the Bay of Fires at nine at night. The west can wait for the end of the week.
Know what your travellers really want.
Every question put to the planner becomes something the board can read: what visitors ask, which themes are rising, where they come from and which operators received the referrals. The three questions a board is judged on, answered first-hand from your own website.
From your content to a live planner.
Thirty minutes with our team, and a working solution on your own website within 3 weeks.
Requirement collection
Your site, your listings, your campaign lines and the guidelines you want followed.
Prototype
A working planner on your real content, for the board to try and correct.
Website integration
Themed, configured and embedded on your pages, in your languages.
Go live
Your visitors meet the new assistant, and the board starts seeing its demand.
Airial is the only travel AI that embeds in your website and creates plans using your inventory, as per your guidelines.
See it on your own website.
Thirty minutes with our team, and a working solution on your own website within 3 weeks.